For enterprises, setting up their own network of business officials is naturally aimed at obtaining more traffic. Typically, however, there are two approaches to increasing the flow of business networks: seo optimization and sem competition。
The impact of seo optimization will be somewhat blurred when compared to the sem competition, which can be effective when it comes to spending, and there are a number of ways in which enterprises must start to optimize their websites and upgrade their ranking。
The most significant of these has been the optimization of the “long end keyword”. There is a high probability that some corporate networks, which optimized but did not work well, will ignore the role of long-term keywords and not optimize them。
I. What is the long end keyword
Long end keyword refers to a combination of words that are not themselves target keywords, but are relevant to the target keyword and that can lead to a search flow。
Extending from target keywords, there are linked phrases, consisting of more than two to three words or a phrase, which can exist in content。
Common expression:
Question-and-answer phrases: “how to quickly build a commercial city website?” and “what is the ltd marketing center system?”
Purchased phrases: “package making price”, “how much is it going to cost to build a station?” “how much is it going to cost to make a sound?”
Ii. Where are the advantages of optimizing long end words
1. Relatively small competition
Because of the low number of searches for long end words, there is no competitive pressure on core keywords, and with long end words, the jump rate on the article website will remain low。
2. Better client accuracy
When users search for long end words, their purpose is often clearer. For example, the flow is accurate if the user actively searches for “sites built through ltd marketing medium”, which is sufficiently high to match its search needs. The turnover rate will also increase significantly。
3. Cumulative ranking, increasing flows
Among the elements that have been planned, increasing the relevance of content and keywords, obtaining better rankings, users searching your website through long end keywords, increasing the number of hits and increasing the volume of traffic。
4. More cost-saving
In general, high-frequency keywords are competitive and cost-effective, with more long end words being added to the list of keywords, which in turn saves advertising costs。
Iii. How can long end words be optimized
1. Screening of key words for optimization
This step requires a web-based back-office with a seo-optimal feature, where we start with the ltd marketing middle-stage system to optimize long-term keywords on the site and promote an overall increase in the ranking of the site。
Screening, searching for relevant and long-term keywords, using the official microphone query tool. Collapse and lock the target to be optimized。
2. Query ranking
This step will also require a robust seo back-office on the website, where the seo interface in the ltd marketing center is optimized, and where key words are ranked in the search engine, including 100 degrees, 360, based on feedback from the actual situation, and an optimisation programme based on results。
3. Implementation optimization
Title of page
Word length is not the criterion for long end words, it is not a multiplicity of words, there is some correlation between phrases, and too many phrases actually dilute the weight of articles, which is detrimental to, and has no cost。
B. Improving the quality of articles
The main focus in the body of the article is on the density of long end words, the rational appearance of long end words, which do not exceed 10 per cent of the web page。
Of course, the long end words have to be ranked, depending on the quality of the articles. The quality of the articles has improved accordingly, resulting in an increase in the capture rate of the search engine. High-level entries also favour high-quality articles, with a long stay on the page, an increase in weights and a natural rise in ranking。
4. Real-time monitoring
Optimistic results are not the same, either in articles or on the basis of merit, but still need to be kept up to date, so timely monitoring, monitoring of optimization and improvement are necessary for the website to maintain a good ranking in the long term。
The seo optimization requires a long-term commitment, and these four steps complete an important step in the corporate network seo optimization and a further step in the search engine of the web site "backscreen"
