La perla coalition presented la perla, founded in 1954 in bologna, a small lingerie shop. As the textile silk industry in bologna was well developed at the time, its founder, ada masotti, studied at a local fine textile silk workshop at a young age, laying the foundation for the excellent italian handicraft tradition that la perla had established at its inception. In 1960, alberto masotti, the son of ada masotti, who started home-based business with his mother, graduated from the well-known university of bologna in italy with a medical bachelor himself as director of design, in charge of the lingerie, swimsuit and garment series of la perla. As a result of his efforts, la perla evolved from a small tailor's studio to a transnational group. Today's la perla is operated by a third generation successor, anna masotti, and the family group is not limited to mere lingerie design and construction. In addition to the launch of the lingerie, swimsuit and garment series, the la perla group organized various activities in the areas of film, music, feasts and photography, which began to develop towards diversity. La perla's success lies in its decades-long design philosophy of combining tradition with creation, making beauty and art a product, focusing on product quality details, integrating unique insights into women's bodies into product design, using italian tradition and internationalization as a design principle, and adhering to the concept of quality. These elements reflect the uniqueness of la perla design. In la perla's world, lingerie has more than its functionality, more than a combination of beauty and quality. In the selection of materials, la perla is increasingly focusing on matching the outside and is seeking to use high-quality materials to present women in a good body. The combination of fashion and traditional lingerie concepts gives consumers a new sense of attention。