“” means 11 november of each year, which is represented by electronic commerce, a major shopping and marketing day throughout china. Since 1 october 2009 and the mid-autumn festival, which began on the same day, on 11 november each year, large e-commerce websites, represented by skycat, kyoto, suning and suning, have generally used the day to carry out a number of large-scale discount promotions to increase sales levels and gradually become a larger commercial promotional carnival on the chinese internet. Not only does it get the electrician interested in marketing, even the operator has started marketing. Ali baba holdings ltd. Filed an application for registration of the trademark with the trademark office on 1 november 2011, obtained exclusive rights to the trademark on 28 december 2012, and in late october 2014, ali sent a circular stating that the ali group had acquired the trademark. Throughout the day, 11 november 2017, the total transaction value of the universal...