“” means 11 november of each year, which is represented by electronic commerce, a major shopping and marketing day throughout china. Since 1 october 2009 and the mid-autumn festival, which began on the same day, on 11 november each year, large e-commerce websites, represented by skycat, kyoto, suning and suning, have generally used the day to carry out a number of large-scale discount promotions to increase sales levels and gradually become a larger commercial promotional carnival on the chinese internet. Not only does it get the electrician interested in marketing, even the operator has started marketing. Ali baba holdings ltd. Filed an application for registration of the trademark with the trademark office on 1 november 2011, obtained exclusive rights to the trademark on 28 december 2012, and in late october 2014, ali sent a circular stating that the ali group had acquired the trademark. Throughout the day, 11 november 2017, the total transaction value of the universal carnival 11 (gmv) amounted to rmb 1682 million, with the mobile end accounting for 90 per cent, generating 812 million logistics orders covering more than 220 countries and areas. Kyodong's next order locks in $121. 7 billion. With the exception of skycat and kyoto, which publish transactional data, the suning and u. S. Electric power stations do not publish specific figures, although all indicate a significant increase over the previous year. It is an unofficial holiday and is prevalent in the internet and in the private sector. It comes from a variety of sources and is widely recognized as originating from nanjing university. In 1993, the four senior students of nanjing university's homeless bedroom met every night to discuss how to get rid of the faÇade, where the idea of organizing the forthcoming november 11th (digit 1 symbol of "single") as a "single festival" evolved into a school-like culture at nanjing university and universities everywhere. With the departure of a group of school children from school, the festival is gradually being brought into society, and with the large number of adult single men and women, as well as the spread of group activities and online media, the festival has become popular in society and has developed a "discretion" from the festival. The festival has now become a popular single-person holiday in society. The first extension, 1 january, is called the day of the light stick, 11 january and 1 november, and 11 november, because of the existence of four, is called the day of the great light stick, which is known as the day of the great light stick on 11 november. The birth and prevalence of the festival, on the one hand, is an expression of the desire of the single population to live alone with due respect and, on the other, of the desire of the single population to find their place in love. Thus, on the one hand, the celebration of a single life is for the day of the stifler, and, on the other hand, for the purposes of dissociating themselves from the condition of a single person. On the other hand, the single people celebrate single life, and the married people who are in pairs of two pairs of one wife, one family, one family, one family, one family, one family, one family, one family, one family, one family, one family, one family, one family, one family, one family, one family, one family, one couple's day, 11 november, when many new people choose to get married. In addition, some young people congratulated the day as a day when they were able to live independently of their parents ' care and support。