Brand history origin and development: the history of five grain fluids can be traced back to tang dynasty's "heavy wine," which became official by the dahir of donde in 782. About 150 years ago, i was able to make a “comfort wine” based on five types of food, which was changed to five grain fluids at the end of the 20th century. In 1949, the five grain and liquids group was founded as a joint venture of several ancient breweries in the early 1950s. Inheritance and innovation: the historical legacy of five grains of liquid, solid-food brewing is over a thousand years old, and traditional brewing techniques are recognized as intangible cultural heritage. On the basis of the legacy, companies continue to innovate and to refine the “sown, brew, choose, cast and tune” of wine and wine, creating modern production concepts. Brand culture brands: the five grains stand up to the brands of the "powers of power, and the five foods of america, and the wine king of china" and draw up the concept of "and beauty" of contemporary value, world significance, “and beauty” and “and beauty” “and beauty marketing” and “and american culture” in all their aspects, and go deep into every aspect of business management. Cultural activities: in close collaboration with creators of the home house, the triple life weekly, the south weekend, etc., cultural activities such as the “absolute city of the yangtze culture” and the “absolute five food liquids” have been created, raising brand name and reputation and bringing brand power to significant growth. Product characteristics raw material: the five fine grains of sorghum, rice, rice, wheat and maize are used as raw materials and are carefully screened to ensure that each grain is of good quality and to lay the foundation for wine brewing. Processes: the process of brewing, which is based on an antique formula, consists of the selection of food formulations, milling, fermentation, drinking, etc., and requires multiple complex processes, such as the “run cellar cycle” “continuation of fermentation”, “screeching of boiling point water”, “screeching of fermentation”, “combusting of fermentation”, which takes 70 days per round fermentation, with double fermentation lasting 140 days. Taste: the five-food liquids have long aroma, high aroma, gypsy entrances, clean throats, co-ordinated tastes, a unique style that is perfect and full of wine, and is typical of strong white wine. Branding strategy product strategy: the main food liquid brand uses the "1+3" product strategy, the "1" is an intergenerational series centred on the eighth generation of five grain fluids, the "3" is a series of cellars represented by 501 grain fluids, the year series represented by the classic five grain fluids, and the cultural custom-made series represented by visible wines. The "4+4" product strategy is implemented by the "four-plus" wine brand, which includes the five-food spring, five-food alcohol, five-food specials, four national strategic brands, and four regional priority brands, which are complemented by "five-fooders", "friends" and "hoppers" and "flame". The episode forest ecobrand builds a "1+2+2" product strategy. Market layout: configure the global market system in line with the marketing philosophy of “consumer-driven, platform-driven, digitally supported”. Domestic markets cover 26 marketing regions and 75 marketing regions; foreign markets have established international marketing centres in europe, the americas and asia and the pacific, with products sold directly abroad 56 duty-free shops and distribution operations covering more than 100 countries and territories. Construction of a “underline + line” multi-dimensional channel system that fully covers operators, specialty stores, ka supermarkets, terminal retail stores, a network of five food liquid cloud shops online, innovative applications of “digital liquor certificates”, and expansion of “new retail”. Brand achievements brand values: in 2024, the chinese wine industry listed companies as second on their brand value of $266,386 million, and six years in a row, the brand value is high. The compound increase in brand value since the related list was issued in 2019 was 17. 56 per cent. In the 2023 world brand 500 rankings issued by world brand laboratories, the ranking was 12 out of 2022 and 227 out. Quality honours: following the concept of quality as “the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, the spirit, and the spirit, the spirit of the spirit, the the position of the industry: five grains and liquids are one of china's largest white wine enterprises, with a series of liquor exports spread across five continents, accounting for more than 92 per cent of the country's high-quality white wine exports, and have an important place and influence in the white wine industry。