Project introduction 1. Brand profile brand name: adidas company full name: adidas ag (adidas group) founder of the 1949 (germany): adolf dassler, headquarters site: herzogenaurach, germany: top global sports brand, covering professional movements, leisure-flowing market slogan: “impossible is nothing” 2. Brand development went back to the 1920s: the founder adolph dasler started producing sneakers. 1949: official registration of the “adidas” brand (named from the founder's nickname “adi”+name “das”). 1954: to help win the world cup by providing german football teams with removable nails. 1967: introduction of the classic “triple-leaf” sign (a symbol of the olympic spirit). 1980-90s: signed michael jordan (post-to-nike), launched the “equipment” series. 2005: reebok acquisition, increasing market share. 2015 to date: focusing on sustainable development by launching environmental protection series (e. G. Parley m...