Project introduction 1. Brand profile brand name: adidas company full name: adidas ag (adidas group) founder of the 1949 (germany): adolf dassler, headquarters site: herzogenaurach, germany: top global sports brand, covering professional movements, leisure-flowing market slogan: “impossible is nothing” 2. Brand development went back to the 1920s: the founder adolph dasler started producing sneakers. 1949: official registration of the “adidas” brand (named from the founder's nickname “adi”+name “das”). 1954: to help win the world cup by providing german football teams with removable nails. 1967: introduction of the classic “triple-leaf” sign (a symbol of the olympic spirit). 1980-90s: signed michael jordan (post-to-nike), launched the “equipment” series. 2005: reebok acquisition, increasing market share. 2015 to date: focusing on sustainable development by launching environmental protection series (e. G. Parley marine plastic shoes) and strengthening current connections (e. G., kanye west yezy series). 3. The main product line, adidas products covers professional sports, leisure shoes and tide singles, core series includes: professional sports: football: predator, copa mundial (messy star), basketball: harden series, dame series (harden, lilad-signed shoes) run: ultraboost, adizero (scientific mid-earthquake) classic leisure: originatar, stan smith, gazelle (treaster) neo: young flat series, yezy: limited shoes with kanye west (yezy boost 350) series: multinational co-optories with greens second-class of the world (oxye-25) and young people's second-class-class-trives) main competitors: nike (technology & marketing), puma (brother brand), under armour (professional movement). The chinese market, which accounts for about 20 per cent of the global revenue, competes with anda and li ning for a localized market. 6. Brand technology and innovation middle bottom: slow-earthing technology developed in partnership with basif, representing the shoe money ultraboost. Primeknit shoes: a seamless knitting technique to improve air penetration and adhesion. Environmental action: target 2024: 60% of products use sustainable materials (e. G., recycled polyesters, natural fibres). Parley series: running shoes made of marine plastic garbage。