In 1987, the founding member of the group, the wang brothers, began the production and distribution of men's clothing. In 1995, lilong's first company, lilong's fashion (fujian) limited, was established and started selling men's clothing under the lilong's brand (`lilong'). In 2008, lilong's english brand changed to “lilanz”. After more than 30 years of exploration and development, the leafro has become a well-known national male branding enterprise that combines design, research and development, production and marketing. In 2009, lilong became china's first man's brand-branding firm, opening up the capital upgrade of chinese men's brands. In 2021, lilong received rmb 3. 38 billion throughout the year, and there were 2,733 terminals in all provinces and cities throughout the country. In 2023, the leafro brand was completely upgraded with a new visualization and a clear positioning of the "simplified male dress". Retrospect the history of leafro's development, from small-...