In 1987, the founding member of the group, the wang brothers, began the production and distribution of men's clothing. In 1995, lilong's first company, lilong's fashion (fujian) limited, was established and started selling men's clothing under the lilong's brand (`lilong'). In 2008, lilong's english brand changed to “lilanz”. After more than 30 years of exploration and development, the leafro has become a well-known national male branding enterprise that combines design, research and development, production and marketing. In 2009, lilong became china's first man's brand-branding firm, opening up the capital upgrade of chinese men's brands. In 2021, lilong received rmb 3. 38 billion throughout the year, and there were 2,733 terminals in all provinces and cities throughout the country. In 2023, the leafro brand was completely upgraded with a new visualization and a clear positioning of the "simplified male dress". Retrospect the history of leafro's development, from small-scale workshops for a few people to now-known chinese men's brand enterprises that combine research and development, design, production and marketing; from the development of individual products to today's full-text products such as jackets, insiders, trousers, footwear and accessories; and from domestic initiatives such as "business leisure" to the new commercial men's clothes that are now being introduced, leafro has been on the path of innovation and upgrading. Finding the roots of brand power from the point of pain to the consumer continues to tap consumer demand, striving to provide consumers with the best quality, design, fashion and cost-effective products. It is dedicated to leading the public to fashion with the artistic qualities and innovative design. In 2000, mr. Wang liangxing, one of lilong's founders, captured inspiration from the popular "business conglomerate" of the 1990s, pioneered the concept of "business and leisure men's clothes" and created a whole new category that opened up new ideas for the development of the chinese men's dress industry. In 2016, the leafland again broke its path dependence, focusing on consumers, and focusing on creating the best life experience of clients, began a new study of growth points and business models and launched the leaflor lesismorÉ series. The lessismore (smaller or more) concept, which preserves the design philosophy of leafro, which is not simple, makes clothing lighter and more comfortable by means of a simple fashion design, a multilayered and rich product structure, and a unique process. In 2020, lilang saw a brand-new business force, so he took the cover of the china daily newspaper as an inspiration, trimped a new generation of fashion, opened a new business era, and signed a brand-new spokesperson, han yong, on 18 november to explore new business aesthetics。