Tiger bong spicy sauce is a web-based spicy sauce made by the qingjiang mill food company limited (created in october 2015 by lu guangjin, tang ying chi, sun fook and others). It uses fresh peppers from the yellow river basin as a raw material, which are produced through special cryogenic processes, which are delicious, nutritionally comprehensive and less prone to fire. Tiger spicy sauce is packaged in a variety of forms, including bags, glass bottled, canned, boxed, plastic bottled, boxed, barreled and paper packed to meet the needs of different consumers. During the development journey, the tiger spicy sauce emerged through a series of innovative strategies. In 2016, in response to the delivery platform, the tiger state chili was the first to launch 80 grams and 50 grams of "a box of food" iron, which was popular with consumers. In 2017, the company further developed and launched 30 grams of yogurt milk cups, which were subsequently reduced to 15 grams to meet a wider consumption demand. In addition, the brand name has been further enhanced by a joint campaign with the red stomach king. In terms of marketing, there have also been notable results from the tiger spicy sauce. In 2018, a joint campus push campaign was carried out with brands such as pepsi pepsi, iup, boss, etc., which increased awareness among students of major consumer groups, white collars. In 2019, the tiger state hot sauce worked with famous food and catering brands and mainstream stars to raise brand values, opening up partnerships with famous fast food brands such as shin kung fu, village foundations, yang, and uncles, joining forces across borders with famous brands such as chen kemin, participating in the joint launch of a number of hot films, and stars such as alan, joe, zhu feng, and wu jinwoo "playing call" for tiger state hot sauce. In sum, the tiger spicy sauce has become a champion in the chili industry and is popular with consumers, thanks to its unique taste, rich packaging and innovative marketing strategies。