Beijingside chicken catering company ltd. (hereinafter referred to as "the corporation") was established on 18 march 2003 as a joint-venture enterprise with natural persons as its sponsors. The founders of the company, in combination with our food habits in the north and south of the country, promoted a "health, nutrition, green" diet culture, which was created to "sweet." the country is the first country to have an oil-free, sugar-free and low-fat-fat-based chicken pot. With its brand and its four main features, and with its business philosophy of "good quality, top customer and top ranking service", the company has grown rapidly and in just a few years has opened dozens of direct farm chicken camps and chains in beijing's eight major cities and in hebei, henan, jiangxi, fujian, shandong, inner mongolia and shanxi provinces. The company was awarded the national green catering enterprise by the china cooking association; the chinese specialty restaurant by the beijing city business bureau; the chinese culinary association in august 2007 as the chinese hotpot; the first branding conference in december 2004 in the people's hall was awarded as the china ten great innovation brand and the china users' satisfactory brand; and the foods alliance in 2005 as the "fit-innovation brand" and the "fake-pet pot". It is recognized by a wide range of consumers and peers and enjoys the reputation of the "chucket king" in the industry. The company certified iso 9001 quality management system in the first half of 2008. In keeping with the belief in cultural triumph, the idea of "good-quality, customer-oriented" business and "loan service", the service spirit of "good-mindedness" served as the basic cultural connotation for the creation of quality services, the organic integration of "standardized" western management with "intimate" services in the east, and the elaboration of management models and service brands with chinese cultural characteristics. "human care" is the purpose of the culture of food and food in the field, providing for affection and spiritual enjoyment, developing a culture of diet centred on "green**, caring for health, nurturing and serving the general public", exploiting the cultural foundations of the enjoyment of good food and the progress of the spiritual civilization of society! To understand the cultural content of the "cooket": chickens are one of zui's long-standing traditional foods in human life, and the chickens will work to build a healthy diet. One, enterprise branding: the smell of land, home! These 5,000-year-old chinese, zui, have put together the words "the heavens and the earth" and "the earth and the earth"! Three: the mission of the enterprise: one: the purpose of service: good faith for the cause and pursuit. In the area of catering chain services, for the chinese market, green consumption is promoted for natural, healthy and productive purposes, improving the quality of life of the population and promoting the development of chinese catering chain enterprises. Value orientation: good faith service, brand focus, development, respect for talent. Integrity services: integrity is a moral benchmark that business can never fail. (c) brand focus: brand characteristics are a key factor in enterprise competition. Forging: innovation and diligence are necessary for enterprise progress. Respect for the human person: human talent is an inherent demand for enterprise development. 3. Development objectives: to become a modern enterprise with a strong capital, brand image, a clear competitive advantage, a strong corporate culture, an excellent workforce, an advanced level of management and a strong brand identity. Business concept: 1. Entrepreneurship: science, rigour, relevance, innovation. Science: refers to advanced theory, norms of practice; rigour: due diligence, precision; truth: due diligence, results; innovation: beyond conventionality, pursuit. Business style: integrity, soundness, harmony. Integrity: consistency in words and deeds is a rare moral value to zui. Steady: a smooth and strong move forward. It is a good sign of the steady growth of enterprises. Harmoniousness: it means that business members have a sense of honour and community and an atmosphere of harmony. 3. Images: logo v. Business philosophy: 1. Market positioning: a group of consumers with a healthy diet. 2. Development strategies: market integration, good cooperation, mutual win-winness and innovation. 3. Business philosophy: good quality, top-of-the-line customer, first-class service, "friendly service, work hard." 4. Brand strategy: the key to competition is the identity, at the core of which is the brand. It is branded and brands are branded. Operational approach: regulatory management, personalization services, experience. Vi. Service standards: 1. Management principles: practical, efficient, innovative. 2. Purpose of service: honesty, kindness, initiative and patience. 3. Service slogans: customers are paramount and health security and services rank high. 4. The concept of service: intimacy and hard work。