Brand positioning and strategy: it is an important link in the united states dollar brand strategy to extend from lubricating oil products to car conservation services, and is positioned to meet consumer demand for vehicle conservation product quality and consumption experience upgrading. Development history: new branding was launched in july 2020, and in october october the u. S. Car 1 conservation selection service was officially launched, and the first u. S. Car 1 conservation selection model was opened in shanghai. The core advantages are the selection of technicians: emphasis is placed on the development of highly qualified professionals through activities such as the technical competitions, such as the 5th “technology competition no. 1” held in 2024, which attracted the participation of 1392 technicians from nearly 1,000 selection stores. Selected products: by insisting on selecting high-quality products from their source, they have the advantage of owning real oil...