Brand positioning and strategy: it is an important link in the united states dollar brand strategy to extend from lubricating oil products to car conservation services, and is positioned to meet consumer demand for vehicle conservation product quality and consumption experience upgrading. Development history: new branding was launched in july 2020, and in october october the u. S. Car 1 conservation selection service was officially launched, and the first u. S. Car 1 conservation selection model was opened in shanghai. The core advantages are the selection of technicians: emphasis is placed on the development of highly qualified professionals through activities such as the technical competitions, such as the 5th “technology competition no. 1” held in 2024, which attracted the participation of 1392 technicians from nearly 1,000 selection stores. Selected products: by insisting on selecting high-quality products from their source, they have the advantage of owning real oil from their original plant, as in april 2024, the 50th anniversary of the first and fifth anniversary of the united states of america restricted the sale of new products to the sole owner of the united states of america car no. 1. Selection services: a system of continuous selection services around the concept of “detailed, professional” has been developed, covering up to 18 standard processes covering the owner's appointment, car handling, maintenance, traffic and return visits. Selection of members: provides exclusive services and privileges to members and enhances user stickiness and loyalty. Service capacity development: in june 2021, the united states car 1 maintenance line was officially opened. In september 2021, the united states motor vehicle 1 conservation technology centre opened its operation on the upper high bridge. A new energy training system has also been developed and a three-power gradation course introduced. Industry co-building: active participation in the development of a system of industry standardization, including joint certification of trade associations, uniform development of standards, participation in the development of trade materials, etc. Business layouts are rich: in addition to providing the united states 1 series of high-quality machine oil, in april 2024, waltera worked together on a nationwide on-line battery project and in july, launched a vehicle maintenance programme specifically designed for hybrid vehicles. Multi-service: integrated vehicle maintenance, vehicle repair, electronic services, 30 specialized inspection services. The size of the store: the number of selected stores in the country has surpassed 1,000, covering 245 cities. Some 3300 brand stores, including pick-up shops, certification shops, and 42 million cooperative stores. Brand honours: awarded the title "annual high quality service brand" in the list "2024 high quality consumer brand top100"