There is a professional brand chain of convenience that operates a chain of businesses with the mission of “making life easier and cities warmer”. The project aims to create “the most chinese convenience store”. There is a modern lifestyle that is accessible, considerate, fast, interconnected and warm, ranging from shop environments, service standards, product development to commodity displays, providing consumers with the highest quality of shopping experience, finding a precise balance between services, goods and consumption, and giving more possibilities to lifestyles. The purchasing age group is concentrated on young workers aged 22-35 years, who are willing to experiment with new love for love, a rich and colourful private and social life, such as fitness, rearing, music festivals, animations, etc., and who are more keen to experience new things while actively promoting themselves in all their aspects, with a focus on reputations more readily explored an...