There is a professional brand chain of convenience that operates a chain of businesses with the mission of “making life easier and cities warmer”. The project aims to create “the most chinese convenience store”. There is a modern lifestyle that is accessible, considerate, fast, interconnected and warm, ranging from shop environments, service standards, product development to commodity displays, providing consumers with the highest quality of shopping experience, finding a precise balance between services, goods and consumption, and giving more possibilities to lifestyles. The purchasing age group is concentrated on young workers aged 22-35 years, who are willing to experiment with new love for love, a rich and colourful private and social life, such as fitness, rearing, music festivals, animations, etc., and who are more keen to experience new things while actively promoting themselves in all their aspects, with a focus on reputations more readily explored and disseminated in online/underline communities. It has a business mission to facilitate “better life and warmer cities” and to promote modern lifestyles that are accessible, considerate, fast, interconnected and warm, with maximum investment and effort for the development and progress of the way of life in each of the cities represented, from the shop environment, service standards and product development to the presentation of goods, to provide consumers with the best quality of shopping experience, to find a precise balance between services, goods and consumers, and to give them more possibilities for life。