I. Brand background: the liquor bunny brand was established in 2016 (there is also information that its internet operations centre was established in shanghai in 2018). Company name: shanghai liquor rabbit network technology ltd./shanghai liquor rabbit cultural dissemination ltd. Source: shanghai. Business model online platform: liquor rabbits are a self-employed liquor and water specialty site that sells medium- and high-end liquor, including white wine with red and pure sauce developed on their own initiative, as well as branded wine in cooperation with official partners such as the five grains, wine and the sogen river. Underline chain: wine rabbits also own a chained liquor store, providing co-portal distribution, customer selection services, business orders and field experience. Marketing patterns: various consumer needs of clients are met through online networks, micro-programs and sub-line physical shops, which are distributed immediately with the city. Products and services type of product: sale of various types of wine such as white wine, wine and yellow wine, ensuring that each bottle of wine is absolutely authentic and that false packages are returned. Service feature: rapid distribution: a self-study system with an efficient and accurate co-location team, delivered within a maximum of 19 minutes, to meet the need to " buy and drink". Membership: members receive customized services, credits are exchanged free of charge for gifts, and different discounts are granted for different grades. Training support: professional training in white wine knowledge and operation for affiliated parties, and a sole-source business manual. Decoration and advertising support: provide consistent shop design, identity decoration programmes and local image promotion of brands and commodities. Refund and marketing support: provide flexible refund policies to remove stock pressure; develop detailed and effective marketing programmes to assist associated vendors to increase sales. Development history and honour: 2018: establishment of an internet operation centre for wine rabbits in shanghai, focusing on new retail distribution platforms for liquor and water sales. 2019: online traders continue to grow at a high rate and the number of users continues to rise. 2020: launch of the thousands of shops programme. Honours: winner of the china wine industry summit, "good science and technology enterprises", 2018. In 2019, china's top intellectual summit was awarded the "o2o wine brand." "shanghai internet+enterprise retail" was awarded in 2020. Culture: a commitment to learning, to innovation, to genuine cooperation, to excellence and to working together to win. Mission: to become a leading business in the new retailing of alcohol and water. The concept of business: grouping together and working for excellence. Service concept: client-centred, delivering services beyond client satisfaction。