Family matt is a well-known chain of convenience brand dedicated to providing easy, comfortable and high-quality shopping experiences for customers. The project, which is part of the newest international group, has gained wide recognition and appreciation in the market through its wealth of products, quality services and flexible business models. Market positioning and consumer groups market positioning: family convenience stores are geared towards new communities and medium- and high-end consumer groups and are committed to meeting consumer needs for easy, healthy and high-quality lives. Consumer groups: mainly targeted at working people, students and young people seeking quality of life. These consumers focus on the experience of shopping and the pursuit of an easy and fast lifestyle, while also having some demands on the quality and taste of the product. Products and services: the variety of products offered by family convenience stores is diverse, including lunches, snacks, beve...