Family matt is a well-known chain of convenience brand dedicated to providing easy, comfortable and high-quality shopping experiences for customers. The project, which is part of the newest international group, has gained wide recognition and appreciation in the market through its wealth of products, quality services and flexible business models. Market positioning and consumer groups market positioning: family convenience stores are geared towards new communities and medium- and high-end consumer groups and are committed to meeting consumer needs for easy, healthy and high-quality lives. Consumer groups: mainly targeted at working people, students and young people seeking quality of life. These consumers focus on the experience of shopping and the pursuit of an easy and fast lifestyle, while also having some demands on the quality and taste of the product. Products and services: the variety of products offered by family convenience stores is diverse, including lunches, snacks, beverages, solar products, etc., to meet the daily needs of consumers. Among them, the variety of lunches and snacks is particularly rich, the price of which is pro-people, and the provision of free heating services are well suited to people who frequently travel or work overtime. Quality of services: family convenience stores focus on improving the quality of services, being friendly and well served. At the same time, the clean and comfortable shop environment provides a pleasant shopping environment for consumers. Business model and characteristics business model: the whole family convenience store uses a direct and integrated business model to ensure the stable operation and profitability of the union by means of a unified business model, professional market visits and shop evaluation, personalized shop renovation and display design, professional investment budget and reward analysis. Business characteristics: timeliness: 24-hour service to meet consumer shopping needs at any time or place. Accessibility: the location of a shop is flexible, located mostly in the vicinity of larger human circulation businesses, communities or transportation hubs, to facilitate consumer shopping. Diversity: the variety of products is diverse and meets the diversified purchasing needs of consumers. Innovative: continuous launch of new products and promotional activities to attract consumer attention and increase sales。