The history of branding has evolved: bijong was formerly a guo jia wan farm wine factory, merged in 1969 by a number of restaurants into a state-run bisbek district brewery, and in 1987 the bichun brand was successfully registered. In the 1960s, it was the first pilot enterprise to study the expansion of the country's drinking stock, with an important historical mission. Honorary title: "the three red flags of guizhou", along with mao tai tai and tung din, is dubbed "the xiao mao ping" and has been dubbed "the great trusted unit of guizhou" and was designated as "the old gui state's number" in 2021. The product is characterized by a strong taste of fragrance, which is long-lasting in empty cups with a cosmopolitan fragrance and a fine, sweet, smooth and long tail, suitable for public consumption. Product series: a diversified product structure has been constructed, with core product lines such as beichun n. The master of the pick-up series hitting high-end markets, the packaging of an elegant atmosphere and the abundance of alcohol and alcohol; the pro-people product series is affordable and meets the needs of daily self-drinking and family gatherings; and the distinctive souvenir of wine such as beichun twin-long forum, which is of collection value. Market dominance brand influence: as one of the “three flags” of guizhou's old words and guizhou white wine, there is a high profile and reputation in the white wine market, with brand influence rising. (a) proximity of value: high-end sauce, such as a pavilion, is priced relative to the people, has a higher value, suitable for bulk purchasing by enterprises, gifts and daily consumption by consumers. Consumer groups are broad: diversified product structures meet the needs of different levels of consumption, different consumption scenarios, including business people, ordinary consumers and collectors. With its unique brewing process and taste, bichun wine has won wide consumer appreciation and approval. Not only has it become an excellent option for business hospitality, gifts, hospitality and value-added collections, it has also been awarded international prizes such as the brussels international wine championship award, the frankfurt grand prix award, and so on. In addition, the beichun wine industry has the title “provincial heavy contract, honorable unit” and the “beichun” trademark has become a prominent trademark in guizhou, demonstrating its pre-eminent position and influence in the white wine industry. The bichun wine project is an excellent white wine project with historical roots, unique crafts, rich product series and honour. Whether in terms of quality or market position, bijong has shown its unique charm and value。