First, the brand overview facilitates the establishment of multiple supermarkets in 2017, which aim to provide consumers with diversified commodities such as daily goods, snacks, etc., which are rapidly gaining market recognition by virtue of their “various variety and cost-effective”. At present, most of the facilities are set up throughout the country, with outlets everywhere, sharing resources and providing consumers with quality service and consumption experiences. Second, the project's superior brand is highly visible: as a chain of brands, it facilitates the establishment of a good reputation and broad client base in the consumer's heart. Commodities are rich: they cover food, beverages, daily supplies, etc., and meet consumer demand for one-stop shopping. Business systems mature: from site selection, fit-out, start-up to late operation, headquarters provides full-process support to reduce entrepreneurial risk. Supply chain stability: scaled procurement reduces cos...