First, the brand overview facilitates the establishment of multiple supermarkets in 2017, which aim to provide consumers with diversified commodities such as daily goods, snacks, etc., which are rapidly gaining market recognition by virtue of their “various variety and cost-effective”. At present, most of the facilities are set up throughout the country, with outlets everywhere, sharing resources and providing consumers with quality service and consumption experiences. Second, the project's superior brand is highly visible: as a chain of brands, it facilitates the establishment of a good reputation and broad client base in the consumer's heart. Commodities are rich: they cover food, beverages, daily supplies, etc., and meet consumer demand for one-stop shopping. Business systems mature: from site selection, fit-out, start-up to late operation, headquarters provides full-process support to reduce entrepreneurial risk. Supply chain stability: scaled procurement reduces costs, efficient logistics secures commodity supply and improves profitability. The coalition supports site assessment: professional teams assist in site selection to ensure adequate human flow. Training services: free training, covering shop management, technical quantification standards, etc., to enhance the capacity of the shop to operate. Marketing planning: headquarters provides outreach and marketing programmes to help the door shop quickly open the market. Ongoing support: long-term marketing guidance, financial analysis, guidance on new products, and assistance in facilitating easy business. Iv. Investment and return on investment: union fee of $180-490,000, depending on the size and area of the store. The return cycle: the return on investment usually takes three to five years, but the timing is influenced by factors such as location, business strategy, etc. Profit model: diversified income through sale of goods, value-added services (e. G. Express delivery, lottery, etc.). V. Legitimate membership: legal persons, natural persons or other organizations having legal capacity. Brand identity: identity for business ideas and models that facilitate supermarkets. Capital strength: basic investment costs and liquidity available. (c) shop selection: a suitable shop address in the union area to ensure sufficient human flow. Management capacity: the ability to manage, direct, bring practitioners together, and good business reputation. Project prospects are growing as the pace of life accelerates and consumer demand for easy, efficient and diversified purchases increases, facilitating the development of the store industry. Facilitating access to brand advantages, mature business models and diversified services provides a stable entrepreneurial platform for entrepreneurs。