The first introduction to the cattle-packing project, outlining the project, is a traditional medium-dot-centred brand of a “current steaming” meat pack, a specialty pack and a chain of meals with chinese breakfast. The project's positioning, “community just needs + quality upgrading”, aims at household clients, working people and young consumers, rapidly occupying downmarkets and front-line urban community business circles through standardized processes, high-value products and community-based layouts. Ii. Discrepancies between products of core advantage: branded meat buns, sauce buns, veggie chicken buns, etc., precipitous packs, luminous soup and taste. (b) health upgrading: introduction of low-fat vegetable packs, groceries packs, children's cartoons to meet healthy diets and parent-child needs. Full-time operations: breakfast owner packs buns + soybean/porridge, lunch/dinner extension gravy, small noodles, etc., etc., to improve on the lawn. The supply c...