First, brand and market positioning brand background: a family convenience store originated in japan and has a chain of affiliated stores with a high profile and a good reputation around the world. As a product of new retail sales, it relies on new retail powers to provide a scientific basis for door stores through precision data to enhance overall efficiency and effectiveness. Market positioning: a family-based convenience store is dedicated to providing a 24-hour facility for customers to meet the diverse needs of different consumers. Ii. Types of products and services: there are a wide variety of products in the family's convenience stores, covering all kinds of leisure snacks, lunches, drinks, tobacco and alcohol, specialty guandong. At the same time, pasta, snacks, desserts, cold drinks, etc. Are available to help consumers such as white collars, students, etc. Value-added services: family convenience stores not only provide basic goods, but also include more than 20 user services, such as couriers, out-of-pockets, filling, utility gas and transportation fines, to meet the diversified needs of consumers. Iii. Union support and empowerment: the headquarters of the family convenience store provides comprehensive support, including a range of services such as shop site selection, staff training, shop renovation design, campaign planning, and operating guidance. Headquarters will also assist in resolving any problems that investors encounter in their operations. Brand advantages: the head office of the family convenience store builds on its strong resource and financial capacity to advertise brands in the media and raise brand visibility. Product advantages: family convenience stores have thousands of snacks, fashion is delicious and market demand is high. Price advantages: family convenience stores adopt a civilian price strategy that has a price advantage over similar products in the market. Management advantages: the family convenience store headquarters server is linked to the country's specialized stores, using the state-of-the-art software and timely management system to facilitate information flow between the union stores and the headquarters throughout the country. Iv. Investment and the amount of return on investment: the amount of investment in a family convenience store-union project varies according to such factors as the type of house, regional location, but the overall investment threshold is relatively low and suitable for small and medium-sized investors. There is information that the amount of their investment may be in the range of 155,000, but there is also a more detailed cost analysis of the association, such as the cost of renovations, rents, store/equipment costs, working capital, etc. To a certain amount. Return on investment: with a high return on investment from a home-based convenience store to the project, it is expected to recover costs and start making profits in three to six months。