I. Project background and brand strength background: the zoya international enterprise, with zoya international cosmetics (guangzhou) ltd as its core, is dedicated to the development, production and marketing of skin-skin care and to the evolution of an international business with a chain of personal health care supplies. Brand strength: since its creation in 2002, the zoya cosmetics have grown at a steady pace into more influential enterprises within the industry. The company's fixed assets amount to $13 million, with 260 active employees, 69 per cent of whom have higher education and above, three graduate students and two doctoral students. Product characteristics and niches: the zoya cosmetics focus on product specialization and service characteristics, and sub-brands such as “white and black” are the country's first skin-skin-skin-skin-skin-skin-skin-skin-skin-skin-skin-skin-skin-skin-skin-skin-skin-skin-skin-skin-skin-skin-skin-skin-skin-skin-skin-skin-skin-skin-ski...