I. Project background and brand strength background: the zoya international enterprise, with zoya international cosmetics (guangzhou) ltd as its core, is dedicated to the development, production and marketing of skin-skin care and to the evolution of an international business with a chain of personal health care supplies. Brand strength: since its creation in 2002, the zoya cosmetics have grown at a steady pace into more influential enterprises within the industry. The company's fixed assets amount to $13 million, with 260 active employees, 69 per cent of whom have higher education and above, three graduate students and two doctoral students. Product characteristics and niches: the zoya cosmetics focus on product specialization and service characteristics, and sub-brands such as “white and black” are the country's first skin-skin-skin-skin-skin-skin-skin-skin-skin-skin-skin-skin-skin-skin-skin-skin-skin-skin-skin-skin-skin-skin-skin-skin-skin-skin-skin-skin-skin-skin-skin-skin-skin-skin. The products are made available by dermatologists and pharmacists and are mainly made of natural medicinal plants and hot springs, in accordance with gmp pharmaceutical standards. Product advantages: the products of the zoya cosmetics are “purified, natural, effective” and very popular with consumers. At the same time, companies continue to introduce new products to meet market demand. Iii. Strengths of association and support: efficient management: a model of exclusive dealing with size, regulation, intensive management at low cost. Sales: more professional, comprehensive and detailed. Replication of scale: the chain business model is mature and can be quickly replicated, with excellent services. The return on investment is quick: revenues can be generated in a short period of time, systems are managed, networks are used for ordering and companies provide logistical support. Union support: training support: the zoya cosmetics have an independent training team and professional trainers, all-round training for the allies is provided before the opening of the shop, and new courses are introduced at the end of the day. Marketing support: the zoya cosmetics have a strong marketing team and a one-to-one marketing strategy tailored to the specifics of the shop. The headquarters has a standing marketing guide and conducts marketing activities on an irregular basis according to different stores. Refurbishment and site selection support: a dedicated staff at headquarters will provide a decorator design programme free of charge to the associated contractors, as well as a guidance note for the evaluation of the affiliations, and an assessment of the commercial community, location and technical conditions of the site sought by the affiliated parties. Regional protection policy: headquarters has a strict regional protection policy that limits, to a certain extent, the number of federated shops and gives exclusive benefit to the affiliated parties. The amount of investment and the amount of investment under conditions: the amount of investment required to open a zoya cosmetics is approximately $100,000, and the amount invested is between $100,000 and $0. 2 million, taking into account local and individual circumstances. Membership: independent legal personality and good business management experience. Be brand-aware, understand and accept the business philosophy and business culture of the zoya cosmetics brand. In addition to the membership fee, the association will have basic investment costs and a certain liquidity. Unionists must have their own independent front, providing proof of title or lease. Actively receive and cooperate with the systematic technical training of the company that belongs to the zoya cosmetics and comply with the company's operating regulations. There is a certain sense of risk resistance and a basic concept of the market。