The qingjiang national roasted fish project is described as follows: i, name of brand background: origin of the qingjiang national roasted fish brand: creation of aoshima: brand positioning in august 2008: qingdao city's first fashion specialty restaurant, which is mainly a chongqing fish roast, is a product specialty cooking process: the qing dynamite roasted fish is salted, baked and stewed with three cooking techniques, and has created a new combination of "bake + stew". First, the killing live fish is made of an exclusive recipe, made of special methods for a period of time, then baked on a coal fire until it matures, and then placed it in a special soup-supple, with a little roasting. Taste characteristics: cyanide, clean alcohol thick and heavy, spicy two-pronged, bright colour. There's a smell of fish and a smell of odour, and there's a unique smell of coke in it, and it's thick and it's reminiscing. Food selection: the selection of dozens of spices and spices is based on scientific methods combined with modern nutrition and cooking theories. Most of the raw materials chosen are long and rare, and contain a variety of amino acids, making the roasted fish available for fresh consumption. Tastes of diverse tastes: in-depth study of dietary habits, constant adaptation of formulations and processes, combined with salt, sweet, flax, spicy, acidic, etc., has developed a dozen complex types of pepper and neptunium juice that meet the needs of different human tastes. Iii. Operation of the shop and expansion of the camp: in qingdao city, qingxiang fish have opened and each has a well-run and profitable business. Zhejiang ningbo, shandong young sung, etc. Iv. Accompaniment and dominance support: the qinghui fish provide full support to the members, including shop selection, business analysis, market positioning, renovation design, marketing promotion programme development, professional orientation, etc. Accompaniment advantages: the national fish-booking association project is characterized by ease of investment, management, operation and profitability. It is a small product and a new type of fire-cooking catering project for large markets. V. Amounts invested and amounts invested in return: the amount invested in fish roasted in the country varies according to city class and the size of the door shop. Generally, investments ranged between $50,000 and $420,000. The amount is to be determined on the basis of the association model, the size of the shop and regional differences. In return, fish roasted in the country has won a great deal of consumer approval with its unique taste and quality of service, and the members of the consortium are expected to receive a substantial return。