Sup has a powerful popular trend in south korea, popular not only among consumers, but also among film stars, working more frequently with particular movie stars to design exclusive costumes. In south korea, sup is a popular proxy. Proud because of soup! Brand concept: - a lady's dress with british taste, combined with modern korean fashion women's concept. - commodities are centred on colour according to seasonal variations. - a lady's dress that goes beyond combinations and matches. We are firmly convinced that garments are soulful, fine tailors and harsh crafts, and we are confident that your garments will prevail, and that you will be elegant and classy. Sup is a dream, passionate, feminine, romantic, and always positive and young. Consumer target groups: 18-35 years old - internationalized attitude to life and fashion philosophy - university students, full-time workers, white collars - self-styled, fashioned women - pursuing their own personal independence, wisdom, fashion - new humans enjoying life seeking a young consumer commodity strategy - national chaining and exclusive licensing - soup has been in korea for seven years with a focus on department stores and direct camps, and is now officially in mainland china in april 2005, and is now in the shanghai pacific, nanjing golden hawks, chongqing pacific, and chengching pacific-based riong pacific-based products, as well as chengdu-hing hsiung, chun-hee-sing, all-hing, and pacific-based products。