On 18 july 2010, the mini-car lead company issued a brand-new car name, "the treasure", to make a full tour of the car market. At the launch, it was announced that the cheolin** model would attack medium-sized vehicles with a larger share of the chinese market, taking advantage of the medium-sized market's "mass and diverse demand" character, and making full use of its size, cost and marketing network advantages, quickly becoming the main vehicle of the market at that level. As a result, the u. S. S.-v. S. Passenger car strategy has entered a completely new phase. "beauty" means "sweet" and brands are defined as "reliable partners", with the brand spirit of "optimistic progress, robust, smart and confident" designed to provide users with "a valuable automobile product that is proud when it is owned" and with "with* and high reliability, low cost of ownership and use, making the customer more valuable than the customer's expectations". As a three-way joint venture, the u. S. C. Has s...