On 18 july 2010, the mini-car lead company issued a brand-new car name, "the treasure", to make a full tour of the car market. At the launch, it was announced that the cheolin** model would attack medium-sized vehicles with a larger share of the chinese market, taking advantage of the medium-sized market's "mass and diverse demand" character, and making full use of its size, cost and marketing network advantages, quickly becoming the main vehicle of the market at that level. As a result, the u. S. S.-v. S. Passenger car strategy has entered a completely new phase. "beauty" means "sweet" and brands are defined as "reliable partners", with the brand spirit of "optimistic progress, robust, smart and confident" designed to provide users with "a valuable automobile product that is proud when it is owned" and with "with* and high reliability, low cost of ownership and use, making the customer more valuable than the customer's expectations". As a three-way joint venture, the u. S. C. Has set up a "new brand of joint venture value" with a strong shareholder support for its new passenger vehicle strategy. The shanghai automobile group inc. (hereinafter referred to as shanghai automobiles) and general motors all indicated at the launch that they would invest in all aspects of capital, technology, etc., for the development of the rolling stock of the general gorge. The ceo of shanghai automotive group inc., chen kion, argued that, as a well-established, multi-supported joint venture, with mature car-making experience, excellent cost-control capabilities, and a mature passenger vehicle system built through the operation of a merry-go-round, he was confident not only in the development of a "first brand of passenger cars for global emerging markets", but also in the effort he would spare. It's called "the treasure" by its brand name, and it's the business, and it's the legacy of the spirit of "be honest, be honest" and "be honest," and it's the product, and it's the good word of "the great war," and it's implicit in the relationship of trust with consumers. It fully exemplifies the belief of the u. S. S.-v. S. "to fully integrate shareholder resources and develop autonomous brands at a high level". The brand's trademarks, with the horse head as their main element, the classic shield and silver metal markers, and the covert sense of reliability and quality of their products, fully reflect the content of the brand as "optimistic, confident and reliable". On 18 november 2002, it was officially registered as a large chinese-foreign joint venture car company, organized jointly by shanghai automobile group inc., general motor china, and willow county. Over the years, joint ventures have grown in size and volume, and have evolved into an internationalized and modern micro- and small-scale car manufacturing enterprise. In 2009, thanks to good policies such as the automotive villages, the up-to-air car was sold at 1. 06 million, an increase of more than 65 per cent over the same period, with a market occupancy rate of about 45 per cent, not only for the fourth consecutive year,** but also as a single car company with a previous annual output of over 1 million. Of these, high-performance microsalms increased by 47. 1 per cent. "gold and grow and gather." since then, as an autonomous brand of a joint-venture car enterprise, the treasure will run in the larger medium-sized car market. The ranking of domestic commercial cars is based on the former, which is bound to become a strong competitor in the passenger market by absorbing advanced shareholder technology and integrating the global pool of shareholder resources。