In 1968 san francisco susie and doug thompson started selling esprit at their door. In 1971 san francisco esprit was formally established and formed in seven commodity series. Hong kong esprit** susie and doug thompson and michael ying decided to establish esprit far east group. 1978 san francisco sold over $100 million and cooperated in production sales in hong kong and germany. In 1979, new york john casado designed and produced esprit logo, known for the effects of wax panels. While there were concerns that customers would have difficulty identifying the e-letters made of three bars, the new logo eventually became one of the world's most memorable classics in fashion. In 1986, cologne was ranked in cologne by the former esprit store, which was designed by ettore sottsass to be typical of ancient egyptian style. 1987 san francisco began to extend its operations to taiwan, the netherlands, belgium and denmark. The same year, susie and doug thompson encouraged the public to fight th...