In 1968 san francisco susie and doug thompson started selling esprit at their door. In 1971 san francisco esprit was formally established and formed in seven commodity series. Hong kong esprit** susie and doug thompson and michael ying decided to establish esprit far east group. 1978 san francisco sold over $100 million and cooperated in production sales in hong kong and germany. In 1979, new york john casado designed and produced esprit logo, known for the effects of wax panels. While there were concerns that customers would have difficulty identifying the e-letters made of three bars, the new logo eventually became one of the world's most memorable classics in fashion. In 1986, cologne was ranked in cologne by the former esprit store, which was designed by ettore sottsass to be typical of ancient egyptian style. 1987 san francisco began to extend its operations to taiwan, the netherlands, belgium and denmark. The same year, susie and doug thompson encouraged the public to fight the aids epidemic. 1989 san francisco outreach to france and norway. In 1992, the san francisco campaign “what would you do to change the world” made esprit a world-renowned brand. 1993 san francisco esprit asia is listed in hong kong. 1995 business expanded to 44 globally and ranked 28th out of 100 first-line brands globally. On 1 august 1997, shanghai dinosaur textile decoration limited became the china general agent and manufacturer of esprit bed+bath. The esprit spirit consists of three main elements: product design and manufacturing levels, increasing the brand image of esprit and the belief that people are people. In china, in july 1997, dinosaur textiles became the china general agent and manufacturer of esprit bed+bath, and in a short six-year period the number of cabinets nationwide exceeded 150. As the esprit bed+bath series continues to evolve, and the product variety continues to grow, it has now been extended from the esprit bed+bath series to the esprit home series, with diversified products such as bedding, towels, bathrobes, shoes and so on, clearly conveying a holistic concept of home culture to domestic consumers. The esprit home design is constantly being updated, and its fashion, glamorous appearance, while striking each sensitive visual nerve, places greater emphasis on its "careful mind than age" brand. All of this makes us feel that the color of beating in our life force is passionate and that our lives are therefore full of joy. Esprit home has been designed for this season to integrate eastern culture and the world's newer popular elements, strips, grids, polka dots, small flowers... Unique ideas, combined with perfect combinations, have made both popular and tasteful; and a rich variety of leisure styles allows you to enjoy the pleasure of colour and pattern matching. At the same time, every bed launched by esprit home in china is listed in parallel with the newer european style, so you can easily synchronize with the world's popular