Kappa joins in introducing the correct market-based brand positioning of the kappa brand, allowing kappa to enjoy high growth in business content worldwide. The unforgettable ad "hewholovesmeforlowsme" continues to raise kappa's brand image. Since the kappa brand entered the chinese market in 2002, its "movement, fashion, sex, taste" brand has become increasingly popular with the kappa brand, as well as complementary market activities. Kappa brand holder basicnet has developed different styles that allow the kappa brand to continue to appear in the media; as well as the sponsorship of famous pop singers and rock bands, the handy external influence of showing and valuing young people's culture is the magic of kappa's winning. The correct brand positioning of kappa brands in line with market patterns is allowing kappa to enjoy high growth in business content worldwide. At present, kappa has entered more than 60 regions and regions in europe, asia, the americas, oceania and africa thro...