Kappa joins in introducing the correct market-based brand positioning of the kappa brand, allowing kappa to enjoy high growth in business content worldwide. The unforgettable ad "hewholovesmeforlowsme" continues to raise kappa's brand image. Since the kappa brand entered the chinese market in 2002, its "movement, fashion, sex, taste" brand has become increasingly popular with the kappa brand, as well as complementary market activities. Kappa brand holder basicnet has developed different styles that allow the kappa brand to continue to appear in the media; as well as the sponsorship of famous pop singers and rock bands, the handy external influence of showing and valuing young people's culture is the magic of kappa's winning. The correct brand positioning of kappa brands in line with market patterns is allowing kappa to enjoy high growth in business content worldwide. At present, kappa has entered more than 60 regions and regions in europe, asia, the americas, oceania and africa through franchising and direct distribution. The development of kappa international markets is based on the development and rapid growth of a network of concessionaires. Basicnet will provide full commercial technology to the concessionaires; and it will provide strategic guidance to localize market development so that they can regulate their operations in their regions. Basicnet provides standardized workflows and strong group information management system support (kos) for licensed agents, with kos systems with full management functions from group to agent, agent to retailer, up to retail terminal. Chartered agents are now part of basicnet, sharing a global development objective. As basicnet can help concessionaires to establish a comprehensive system of business and market services, kappa's trademark and corporate image can even create the core of competitiveness in the global competition of an indigenous enterprise. The origin of the 1916 brand, kappa, the predecessor of calzificio torinese, was founded in turin, italy, in 1916. The italian government's demand for military supply surged in 1939, with knitting products added to the current water line at the calzificio torine plant. The factory products were branded at once. The factories devastated during the second world war were reborn in 1951 after the war and rebuilt at a new post-war site. As a result of the sharp reduction in military orders, companies began to transform into daily consumer goods markets. The original company merged with manifattura tessuti maglieries. P. A. The chairman of the latter was david vitale; calzificio torinese was officially renamed maglificio calzificio torines. The year 2000 was a year into 2000, when kappa put out a tight flex for the sponsorship team to wear. First of all, the italian team is wearing this suit, which makes the team more enchanted and powerful. And in the next european cup, when it's so cool, everybody fights for it. In the same year, the italian roman football team also became kappa's sponsor. The rome team was eliminated in the following years. Todi, badestouda, young-soo nakada, mondina, and others, under the full sponsorship of kappa, behaved in an impeccable manner. From 1998 to 2006, kappa sponsored 37 and around 420 teams and individuals in high-profile sports events involving football, skiing, car racing, tennis, sailboats, table tennis, hockey, cricket, beach volleyball, hockey, etc. Now, omini is global in shape, with wasko in rome, brazil, beddis in danielson, spain, and phiyano in nobu, the netherlands, wearing kappa's jerseys. The kappa legions include the italians, the romans, the french monacos, the portuguese porto, the spanish bettis, the dutch fiernods, the brazilian gama and the agegrense, as well as the belgian, greek, slovak, american and mexican teams。