In 1981, the frieda family opened an mexican special store near the "zlalo" square in mexico city (mexico) in 1981. Product-style leisure, extremely personality-rich and very cheap, the concept of a cheap business and the personality-based "crawl bag" logo, are well received by locals. In 1988, with the continued development of chains, the raw plant located in the homeland of frieda was no longer able to meet the growing demand for consumption. Ceo frieda mindjeo, looking at china, where the manufacturing industry was growing, oem ordered leather products from chinese enterprises. As a result, chinese-made leather products, the ricecrawler's brand specialty, have been pouring into mexican and north american markets. And "made in china" as a distinctive symbol of a scarecrow's purse, and a piece of leather product made in china, has been lumbered and promoted by locals. In 1995, hong kong's happy international, the main supplier of "crawl bag" leather, promoted the "crawl bag" brand ...