In 1981, the frieda family opened an mexican special store near the "zlalo" square in mexico city (mexico) in 1981. Product-style leisure, extremely personality-rich and very cheap, the concept of a cheap business and the personality-based "crawl bag" logo, are well received by locals. In 1988, with the continued development of chains, the raw plant located in the homeland of frieda was no longer able to meet the growing demand for consumption. Ceo frieda mindjeo, looking at china, where the manufacturing industry was growing, oem ordered leather products from chinese enterprises. As a result, chinese-made leather products, the ricecrawler's brand specialty, have been pouring into mexican and north american markets. And "made in china" as a distinctive symbol of a scarecrow's purse, and a piece of leather product made in china, has been lumbered and promoted by locals. In 1995, hong kong's happy international, the main supplier of "crawl bag" leather, promoted the "crawl bag" brand in hong kong, new capo. Take the brand of "the scarecrow pack back to nature" to asia. In 1996, the brand of "the scarecrow package" was expanded in china by a designer called zhou zhou zhou, who created the hunan scarecrow package group in his unique design and marketing management concept. This is due to the rapid development of the hunan scarecrow-packed clothing group. The brand of the scarecrow package was soared in the chinese market that its products were born. The large and important assets of scarecrow pack are employees and customers (which the company claims to be clients), equality between individuals and respect for each, even when faced with peers. The corporate code of conduct provides that no employee can denigrate an opponent at any time. Every employee, every customer and company are partners, and corporate development requires everyone to work together. The company uses "licensing" as a development strategy, providing a platform for development for every employee and client, where everyone can be greatly developed。