Lexus, a luxury car brand under the banner of toyota motors, japan, was introduced in 1983, but in just over a decade, since 1999, sales in the united states exceeded mercedes, bmw, and became the brand of the united states-wide luxury car. In the past, lexus' chinese translation in the country was king's day, and on 8 june 2004, toyota announced in beijing that lexus' chinese translation would be changed from "ling qing" to "rexas" and that it would start establishing a licensed store in china and embarking on a full-scale march into the chinese luxuries market. In august 1983, a top-level confidential meeting was convened by mr. Yingji toyota, the japanese industrial giant toyota automobile, with the participation of the leading elite in the japanese automobile industry. Mr. Yingji toyota asked a shocking question: "can japan, after half a century of experience in auto development and manufacturing, create a better car that would be proud of being the world's platform?" in other w...