Lexus, a luxury car brand under the banner of toyota motors, japan, was introduced in 1983, but in just over a decade, since 1999, sales in the united states exceeded mercedes, bmw, and became the brand of the united states-wide luxury car. In the past, lexus' chinese translation in the country was king's day, and on 8 june 2004, toyota announced in beijing that lexus' chinese translation would be changed from "ling qing" to "rexas" and that it would start establishing a licensed store in china and embarking on a full-scale march into the chinese luxuries market. In august 1983, a top-level confidential meeting was convened by mr. Yingji toyota, the japanese industrial giant toyota automobile, with the participation of the leading elite in the japanese automobile industry. Mr. Yingji toyota asked a shocking question: "can japan, after half a century of experience in auto development and manufacturing, create a better car that would be proud of being the world's platform?" in other words, the new car will be a direct rival to a well-known european car company that has long been well known. As you all know, he raised more than just a problem, a comprehensive challenge to the japanese automobile industry. But everyone here is very determined to "yes, we can!" in response, everyone understands that this is not an impulse to respond at once, but rather a group of experienced and highly skilled professionals who are determined to carry out their mission. Toyota is ready to compete for a high-end luxury car market. But toyota knows very well how many times he is, and like most japanese cars, toyota and his brands are deeply entrenched in the consumer's image of "low, oil-efficient, cheap cars." it is not easy to change what is inherent in the public mind. So toyota has launched a brand-new brand name for high-end cars. After several years of bleeding and sublime research, the market was soared that it was successful. The company name was also withheld on purpose, and toyota was not marked on it, while toyota's other brands, such as the crown, yoshimi and others, were marked with toyota. This is a deliberate arrangement by toyota to deny consumers the link between toyota's traditional and new brands and to remove the obstacles to the marketing of high-end vehicles in toyota's image. If you want to mark the toyota logo, or if you just use toyota, yoshimi, crown, etc. To push high-end luxury cars, will you be able to match bmw, lincoln, mercedes, which are some of the luxuries you've been enviing? Unexclusively, honda also introduced a brand-new acura, which was deliberately hidden from honda. Japan has thus opened the door to high-end sedans. The lexus logo, a brand name that toyota spent $35,000 asking an american company to name it, because the term lexus's pronunciation in english is similar to luxury, prompting the impression that the car is a limo. The lexus car trademark uses the capital letter "l" of the car, which is surrounded by an elliptical pattern outside. Ellipse represents the earth and means that the lexus cars are all over the world. The new lexus logo was first seen at the l. A. Car show in january 1988. No one will forget the shock caused by lexusls400’s official listing in 1989 on the global high-level platform; there are even predictions that the german limo might be forced out of the united states market. So far, lexus has swept through the markets of better buyers, becoming the best-selling limo in the united states. Many people remember the classic ls400 ad: on the hood of the running engine, a cup of champagne is piled up to form a crystal tower, which remains as stable as tarzan, even if the engine is full of gas; indeed, it is an excellent way to celebrate the birth of the new valour. Lexus now owns a wide range of automobile systems, such as ls, gs, is, rx, and so on. One prize after the other is probably the evidence that lexus has shown himself. When you look at the entire lexus system. You will feel from the point drops that toyota invested very considerable resources and effort in maintaining a better quality of coherence. Whether it's a luxurious, four-seat, three-carriage, or a handsome, two-door, hard-top sports car, each lexus has the same high-level design of a telekinesis, an impeccable fine construction, and an incredible strict plumbing to ensure that you can have a high-quality ride. Let's look to lexus for a new miracle. November 1997 - gs 400 was awarded by the american automobile association (aaa) the `better car' award for an excellent multi-dimensional automobile of $40,000-$50,000. December 1997 - gs 400 and gs 300 high-performance car series were rated 'annual good importer' by the u. S. Motor trend. January 1998 - gs 400 and gs 300 were rated by car & driver magazine as the "ten magnificent car". January 2000 - gs 400 and gs 300 were rated by car & driver magazine as one of the top ten sedans. High brand rankings in the 2005 new car quality survey, 2005 us car reliability survey, ls430 top rankings in the 2005 us car reliability survey, rx 300 top rankings in the 2005 u. S. Luxury campaign multipurpose cars, 2005 us car reliability survey, top rankings in the 2005 new car quality survey