Question: recently, the rules on price conduct for internet platforms, developed jointly by the national development reform commission, the directorate-general for market supervision and the national network office, have been in force for five years. Which subjects does this systematic regulatory document apply to? What are the red lines for the platform economy
Response: this rule applies to the price behaviour of the operator of the platform, the operator of the platform, or the operator of the platform in the republic of china, in the marketing of goods or in the provision of services in its operations through information networks such as internet platforms。
Platform operators are legal persons or illegal person organizations that provide platform services, such as online business sites, trade facilitation, information dissemination, etc. Operators within the platform are those who sell goods or provide services through the platform。
Ban big data cutting
For the first time, the document expressly prohibits price discrimination in the form of sectoral regulations, such as “big data cut”。
The operator of the platform, the operator of the platform, must not violate the rules by setting different prices or tariffs for the same goods or services under the same trading conditions, using data and algorithms, platform rules, etc., without consumer knowledge and based on information such as willingness to pay, capacity to pay, consumer preferences, consumption habits, etc。
Regulating price promotion activities
Price promotion activities carried out by the platform operator and the platform operator shall be governed by the following provisions:
The first is to publicize promotional rules, duration of activities, scope of application, etc., in prominent locations on the page. The second is the true indication of the basis for discounts and discounts. Third, the specific method of calculation should be identified in a significant manner through the crediting of credits, coupons, exchange vouchers, vouchers, advances, etc。
Distinctive reminder automatic continuation fee
With regard to the provision of free payment services, insurance, transportation services, other cooperative platform services, refund services, compensation for delays, etc., additional services or goods, the platform operator, the operator within the platform should demonstrate the options to consumers in a significant manner and provide easy access to cancellation。
Where the operator of the platform or the operator of the platform uses automatic renewals and automatic deductions, each deduction shall alert and inform the consumer in a significant manner, in advance, of the time, amount, manner of cancellation and allow the consumer to cancel the automatic renewals at any time. Consumers should be notified of changes in the rates。
