"it's so hot, it has to be filled every day." at a convenience store in the eastern district of beijing city, the shopkeeper made such a presentation to a reporter from the newspaper shinjing. Recently, journalists from the new kyoto newspaper have visited a number of shops and convenience shops and have found that taro foods, represented by the magic of taro, continue to be sold hot and have formed four main categories: leisure snacks, staple food substitution, vegetable products, and innovative integration。
In recent years, taro has grown rapidly to a billion-class industry. In 2024, the tamarind terminal industry was estimated at $26. 9 billion. Another report predicts that the potato industry will be over $40 billion in size in 2025。
Behind the explosive growth of tara food is a trend towards healthy consumption. In recent years, tamarind foods have been reded by “low card” “high fibre” labels and have become new to the healthy diet market. However, a survey of new kyoto newspaper journalists found that some of the taro products labelled as “0-fat-0” “low-fat” “the heat trap”。
More than 70 per cent of the randomly counted 20 tamarind food samples by new kyoto journalists were above the “low energy” standard. One of them is sour rice with a capacity of 1435 kj/100g, more than eight times the standard. Nutritional experts noted that tamarind snacks were not equivalent to healthy foods and that the addition of spices and grease had significantly increased their real energy。
At the same time, tamarind powder was welcomed by the fattening population. However, nutrition experts suggest that prolonged dependence on tara food can lead to nutritional imbalances and even health risks. When consumers choose tara food, marketing campaigns need to be viewed rationally, with a focus on product lists and nutritional labels, and avoiding the identification of “low-calorized foods” as simple drawings of “fatless decompositions”. At the heart of a healthy diet is a balanced mix, and taro foods can be one of the options for supplementing diet fibres, but should not replace a diversified diet structure。
The taro of the fire
According to the data, the taro, known as the ruò, the taro, is the general name of the taco of tiananxisk, which is an culpable potato crop, all toxic, with the largest tuber toxin, which is not viable and requires processing for consumption. It was more than 1,700 years ago that the ancients treated the tart with soaked water from grass and ashes, turning it into a delicious tofu. In recent years, taro-processing techniques have matured, resulting in the introduction of a variety of taro products. With the spread of the concept of healthy diets, the moat foods that play low heat rapidly flourish in the consumer market. In 2014, for example, it launched a taco-cracker series that pioneered heavy taco-food as a brand growth engine。
In addition to leisure snacks, taro products are widely used in other food areas. A recent survey by new kyoto newspaper journalists in kyolong (sweet water gardens), quetzal (ten-leaves) and electrician platforms found that potato-related products are now in four main categories: recreational snacks, such as tarcrete, sour belly, lysin (j) jelly, etc.; staple food substitutions, such as tarcret conveniences, cold skins, meal powders, tart rice, etc.; vegetable products, such as tofu, taste and taste; and innovative integration, such as taste cakes。
The market has developed two main tracks of taste and sweetness, in terms of tamarind leisure snacks. Heavy-eat-like products are mainly made of tara powder, which is made through processes such as compression and expansion, with heavy-eat spices such as spicy, sour, pepper, etc., which create salty or spicy flavors and are favoured by consumers who love the stimuli. The products are the taro of the dragon and the plaster belly of the little fairy and the plaster belly of the salt shop. According to the data, within three months of the sale of the plaster bellows of the salt shop, there was an electrician platform that sold over 20 million bags per month。
The commercial sells the magic taro-cracky, sour belly, etc. Reporter liu jing
The sweet potato food is mainly a jelly-like product. Ninkyo journalists have asked about multi-product formulations and have found that most of these products are made of tara powder (silver powder), water, sugar substitutes (e. G. Red sugar alcohol), juice or flavour. It's like a brand-named emaciated plume sold by a box of horses. Jell-o, made of water, tarp powder and various sugars。
The merchant oversold part of the jelly. Reporter liu jing
Traditional potato products, such as tofu, taro, etc., continue to be popular with consumers. At the fairs (fort ten) and box horses (fort ten), journalists from the newspaper new kyoto saw such products as taro chips and taro knots in the brand of “ma's sister” “white jade”. Such potato products, which require secondary cooking by the family to be consumed, can be used by consumers, on the basis of taste, to cool, make or make hot pots, etc. According to nutritionists, such products are more suitable for high-protein diets because of the preservation of the original fibre structure of the tara, which contributes to balanced nutrition of the diet。
Some of the tarcrete and the tarcrete are sold by the merchants. Reporter liu jing
Ninkyo journalists have found that potato staple food substitutes are rapidly emerging, mainly products such as taro cold noodles, meal powders, rice and gruels. At the kyo long supermarket, a "three cherry" taro face (spicy chicken silk) is popular. The so-called "magic saturation" on the food brand of foon has sold more than 100,000 electric power platforms and has gone back to 500,000. At the same time, brands such as the valley mills have been popular with dieters, and staple food alternatives such as tarmac and tarmac porridge are equally popular。
Others have tried to match taro with other mainstream foods and to introduce innovative and integrated foods. Such as a “0 fat” taro bread from an electric power company platform, “the eater man's flag shop”, is made of raw materials such as protein clean, taro powder, milk powder, etc。
As early as the 1990s, it was recalled in the industry that taro had been affected by the rapid development of japanese tamarind foods, which were infested as healthy foods. Following the use of hot tacos as recreational snacks in 2014, the taro is re-populated and the restive foods, such as the salt shop, add to the market. The variety of tara is gradually enriched。
In recent years, the taro has grown rapidly to a billion-class industry and has grown with the spread of the concept of healthy diet and the expansion of its application. According to sino-chinese securities, in 2024 the potato terminal industry was estimated to be 26. 9 billion yuan, of which the tasting and tasting industries were 18. 3 billion yuan and 8. 5 billion yuan. It is also noted in the analysis of visible research and development prospects in food, health and cosmetics for the global and china potato industry markets, 2025-2030, that in 2025 the potato industry is expected to exceed 40 billion yuan in size and its market share will increase further as a core product upstream of the chain。
The diet or the heat trap
It's not by chance that the taro is red. The data show that the luso-gana-polymal sugar, which is a water soluble diet, is a natural “inflator” that can be consumed for hours. Moreover, the calorie density of taro is extremely low, as in the case of tofu, which is only 6-17 kilocalories/100 grams, far below the common vegetables. At the same time, the fat content of taro is only 0. 1 g/100 g, with carbohydrates dominated by dietary fibres. This unique nutritional composition makes it an ideal option for those who control the diet of cards and is thus branded as a “low-energy food”。
In a recent random interview with 10 taco snack consumers, new kyoto newspaper journalists found that over 60 percent of the respondents were attracted by their unique taste and “zero burden” properties. A consumer who is in the process of losing weight said, "i'm tired of cooking with water, i'm the one who chooses tara, i'm too hot to be fat."
The health effects of taro are a central point of communication for businesses. The plaster wrapper page of the salt shop states that “a diet rich in fibres and a good and light burden”. Foon's "magic saturated" taro face is directly labelled as "0 fat low card noodles". The taro oat chicken chest dumplings, launched by the wild man diary, are promoted on the commodity page "the taro with a small burden"。
There is also a merchant's magic taro jelly that uses “0 carats of 0-fat” as its core selling point, such as a box of horses (ten-leaks) with its own brand of zero-carat jelly, and a package that says “0 carats of 0-fat of 0 sugar”. A “zuoi” cedar sold in a good sale (fort tenry) with “0 fat lower card” written in the packaging. The shop sells “smoking” jelly (raisins) with “0 fat”。
Some of the taro products promote “low card” “0 card” “0 fat”. Screenshot of the electrician platform
However, behind these messages is the “heat trap”。
According to the gb 28050-2025 national standards for food safety general code for nutritional labelling of pre-packaged foods, foods claim that “low energy or low card, low kilocalorie or low calorie” means that the energy of a solid food does not exceed 170 kj per 100 g or 80 kj (kj) per 100 ml liquid food; or “no energy or card, kilocalorie or no calories” means that the energy of a solid food does not exceed 17 kj per 100 g or 100 ml liquid food。
The energy from the random accounting of 20 seed food samples found that the actual level of energy was not as “perfect” as in propaganda. Of these, 15 tara foods have energy well above 170 kj/100g, and the other five are below 160 kj/100g. This means that more than 70% of the samples above do not meet the "low energy" "low card"。
The energy and promotional tables of 20 tara samples. News reporter liu jiayi, drawing
In particular, the white soybean tarp rice, sold by an electrician platform, rae valley flag shop, has the highest energy of 1435 kj/100g, more than eight times the standard “low-energy” food, while the average bowl of 100 g rice is 540 kj. The second highest ranking is the "david king" of the salt shop, with a capacity of 748 kj/100g. The second is the taro-saturated face (precious sweetener) with a total energy of 731 kj/100g (magic taree + spice pack), which is close to normal biscuits. Even the well-known dragon's taro, the energy is as high as 514 kj/100g。
In contrast, taro products that do not add spices, such as taro threads and taro chips, have low energy. The above statistics show that the energy of the tarcrete cocoon of the “white jade”, the tacco cocoon of the “torture of the sky”, and the taco coco of the “ma big sister” are 52 kj/100g, 45 kj/100g, and 81 kj/100g, respectively, are literally low-energy foods。
The faculty of food sciences and nutrition engineering of the university of agriculture of china has taught fan zhihong to analyse the fact that the taro itself is rich in dietary fibres, with low protein, fat and starch content. It is indeed low-energy, low-fat, and gel-based taro foods such as taro fans, which are mainly raw materials, are relatively low in unit energy because they do not add fat and sugar. Foods such as tara flour, tara flour, which replaces a part of the grain material, so the calorie value is lower than the normal noodles and rice flour. However, the addition of oil, starch, sugar, etc. To the sorbents of fertilizers, tacos, etc. For snacks will result in a significant increase in the calorie content and higher fat content. “the tamarind foods are not equivalent to healthy snacks, and some of the potato products, in order to accentuate the flavors, add a great deal of salt, sugar, pepper and fresheners, etc., and the smell of thick irritation is accompanied by a high sodium content that does not achieve health effects.”
Journalists have seen on the shelf that the sodium content of some kind of taro (15g) is as high as 1254 mg/100g, while the latest edition of the guide to chinese residents ' dietary recommends that salt be contained within 5 grams (2000 mg sodium) per day. This means that the sodium intake is more than half the daily intake of just six packs of tara. “most recently published gb 28050 requires that the words `children and adolescents should avoid over-ingestion of saline sugar' be marked on the nutritional table of food. For children's snacks, only the `low fat' `zero card' label does not confirm whether the product is healthy。
I don't want to lose weight
It is a matter of concern that, not only leisure foods, as the concept of healthy diets spreads and the demand for diets increases, the taco meal powder is quickly reded with the label “0-fat low card” and becomes a new pet for many dieters. In a search on the electrician platform using the key word “magic potato powder”, new kyoto newspaper journalists found that there were several shops that sold different brands of taro powder, mainly in the form of pure potato powder and composite grains。
In particular, pure tara powder is a substitute made of only one raw material, such as a high-fibrous meal powder (14g 2g x 7 bags) produced by the uco tara, a product pamphlet that emphasizes “0 fat, 0 sugar high abdominal” and a table of ingredients with only tara powder. An electrician platform, the cube cube, sells “mock-and-cow” taro powder (50 g/box), which is also only pure taro powder。
The composite grain type is a mixture of tarp and other grains. In the case of high-fiber tarp powder (280g 28g x 10 articles) sold by an electrician platform, the “official flag shop of the valley mill”, which contains a variety of components such as oatmeal, composite cereals, potato powder, soy milk powder, raisins, tarp powder, etc., the pamphlet even declared “a reduction of approximately 500 kilocalories per meal by 1. 78 hours, jump ropes by 67 minutes and swim 1. 1 hours”。
In response, the board of directors of the beijing association of nutrients considered that, in theory, composite taro meal powder, which added other grains, was more nutritious but still difficult to meet the overall nutritional needs of the human body. The core principle of both types of proxy powder is the strong abdominal saturation resulting from the use of soluble dietary fibres such as luso-glucose in the tara powder, which, when combined with low-heat diets, does help to some extent to reduce weight. However, substitution powder must be matched with other foods in order to ensure nutritional balance, and there is a clear risk of nutritional imbalance in the long-term consumption of tara。
So can taco powder fit into the diet? According to guoichi, the meal powder is not recommended for all three meals. At all times, diversity and balanced diets are healthier than single processed foods. The use of proxy powder should therefore be accompanied by other protein-rich, micronutrient-rich foods and scientific weight loss under the guidance of a doctor or nutritionist。
Moreover, new kyoto journalists have noticed that some consumers will treat taro products, such as tarp snails and taro noodles, as staple foods, in the hope that they can reduce weight. This is a reminder that such foods may reduce overall health as a result of the addition of spices and oil salts during the production process. Second, humans lose carbohydrates when they eat too much taro without eating their staples. If low-carbon water compounds are ingested and fed together with a decent potato diet, short-term consumption may be good, but it is not suitable for very low-carbon water in the long term。
Dr. M. A. For food engineering also stated in an interview with the media that the ultra-absorption of guacamole in the tara makes it possible to provide a lasting diarrhea, thereby reducing other food intakes. At the same time, however, he stressed that the tarp itself was of limited nutritional value and that overdependence on its diet was highly susceptible to malnutrition。
Fan chihong also noted that taro is more suitable as a formulation for low-calorie foods, but those who do not need to lose weight, if over-eating, can lead to energy, protein and various nutrient deficiencies, especially for minors. Consumers need to look rationally at marketing campaigns, focusing on product composition tables and nutrition labels, and not equate “low card” with “weight loss”. In sum, healthy diets are balanced, and taro can only be used as a supplement to dietary fibres and cannot replace diversified diets。
News reporter liu jing, prince yang
Editor
Colonel, liu jun
