More than 60,000 square metres of car fairs have more than 40 brands and 100 car types; more than 1,000 live trailers have entered the exhibition area, which is equivalent to a large car show; the anchor is live, live and live, online and offline, and the biggest discount is for the "old irons" ... Have you ever tried the consumption experience of choosing your own car like a supermarket? In chengdu international trade city, as zcar bamboo buys a car that officially settles on january 8 this year, bringing a new experience of car consumption, thousands of users in all of china are now running the “cars supermarket” through anchors, driving their own car alone。
Dozens of brands of 100 cars
Pick a car like a supermarket
The zcar bamboo shop is located on the fourth floor of sector 4 of chengdu international trade city. “the entire fourth floor is ours, with an area of 80,000 square metres, over 60,000 square metres in the car show area alone, involving dozens of car brands, hundreds of models, and over 1,000 on-site displays, which is like a big car show。
Before the show, the anchors were busy running live, which models were more expensive, which models were larger, and which were thermal sales ... In response to the concerns of different clients, the anchors are presented in a differentiated manner and there are from time to time news windows in the live booths where guests are placed on the list。
Wisdom malls and online diversions are the most characteristic of zcar bamboo buying cars. “our model is a live webcast, a web-based stream of consumers from all sides of the river, which is the biggest difference between us and the traditional 4s store.” ishibo introduced, and zcar bamboo buys a car free of charge from the start — as long as it's a customer in the capital. In addition to chengdu, the company can not only buy high iron tickets for its guests, but also provide free hotel accommodation。
Build a one-stop service
I'll buy it if i like it
In the sales area, hundreds of staff members are staring at computer screens, following up on client listings in a timely manner and contacting clients online, by telephone, etc. Some of the clients who had already chosen their car had come to the scene and signed in front of the tea table。
“we have also introduced more than 20 financial institutions that can provide a wide range of financial services according to the needs of their customers.” the shibo presentation, with financial support from zcar bamboo buyers, allows customers to match their financial services flexibly, both in full and on mortgages, and has a variety of options that are preferred, with a wider range of options and a greater yield for customers.” with the support of the government, we can run a service at the scene, where guests choose to love the car, where they can complete a series of formalities, such as taxes, insurance, cardboard, etc., and drive the car directly.” shibo said that the target for the weekend was 300 sales. "it's only an hour and a half. It's already done for 24. Watching the latest data popping on the phone, shibo is confident that he will complete his sales programme this week。
Explore new models
Surfing cars consume the new blue sea
One weekend's sales, even more than a month's sales at a traditional car 4s store, is a report card for the new model of zcar bamboo buying a car “car supermarket”。
“as network consumption rises, car consumption must adapt to currents and capture consumers!” currently, the company has dozens of independent anchors, of which single anchors with head flow have more than 2 million fans. From morning to evening, the anchor is broadcast live and is available 24 hours a day, depending on the client's online situation. A well-performing anchor sells 200-300 vehicles per month. Unlike the work model of the traditional car 4s, zcar bamboo buys cars that are driven by the needs of customers and receives visitors all day, “that is, business as usual at the beginning of the year”
The officer-in-charge of the business bureau of the golden cow area described the fact that, although it was a new model of sale, zcar bamboo buys cars and traditional car 4s stores were not all competitive or co-operative. Currently, zcar bamboo buys cars in cooperation with dozens of dealers in the chengdu region, and sells 4s-storey cars through zcar bamboo buys them on the line, with good sales performance。
"at the moment, the company is growing fast, and we have set ourselves a short-term goal -- – at the end of the year, the number of sales personnel reached 1,000, striving to sell 2,000 vehicles monthly, with an annual turnover of over $1 billion.” ishibo described the zcar bamboo-buying vehicle as being planned to be based on golden oxen and distributed throughout the country, taking into account cooperation with capital and moving faster and further along the path to new consumption. (consolidated self-employed daily newspaper)
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