Li Jian, President of Huitang.com: We will establish a new benchmark for the MICE industry; On April 14th, the New MICE Industry Negotiation Conference, jointly organized by the Professional Committee of China Travel Service Association Awards, SITE China Branch, PCODMC Elite Hub, Shanghai Award Elite Club, China Conference Hotel Alliance, and IT&CMChina, and exclusively hosted by Huitang.com, was grandly held at the Shanghai International Convention Center. This is the first collaboration between the six major industry associations in the MICE industry procurement docking event, attracting active participation from nearly a hundred conference and exhibition companies, travel agencies, hotels, and other enterprises, institutions, and buyer groups.
Industry leaders discuss the development plan of MICE industry in the Internet era; At the meeting, Zhou Weihong, rotating director of the Professional Committee of the China Travel Service Association, Yao Hong, international director of SITE China IT& CM General Manager Events Ooi Peng Ee, President of Huitang.com Li Jian and other guests delivered speeches at the meeting. Li Jian said at the meeting that in the new environment, how to use the Internet and new system management tools to abandon the old cumbersome procedures and processes and let MICE enterprises quickly connect is the inevitable development direction of Chinese MICE enterprises. As an industry leader, Huitang.com will continue to help more MICE companies gain higher market competitiveness in the future, thereby promoting the healthy and steady development of the entire MICE industry.
It is reported that Huitang.com, the exclusive organizer of the conference, is the first and largest online venue inquiry and booking platform in China, known as the Chinese version of Cvent in the industry. In 2014, Huitang.com began to transform into an O2O company and was selected as one of the "Forbes China Top 50 Non Listed Companies" in March of the same year. At the beginning of this year, Tang Liang, the founder and co CEO of Huitang. com, was elected as the first chairman of SITE China Branch, one of the sponsors of this new MICE conference, and became the first chairman elected from an enterprise, because he led the innovation and reform of the Internet O2O model of the China Conference Awards.
Zhou Jing, president of Huitang.com Research Institute and professor of Southwest Jiaotong University, Yu Feng, rotating president of China Conference Hotel Alliance, Yao Hong, director of SITE China, Liu Ping, director of the Elite Club of Shanghai Conference Awards, Xie Pei, founder of PCODMC Elite Club, and Dong Hanchun, a researcher of science and technology of Huitang.com, discussed how to solve a series of new problems encountered by the MICE industry in the new environment around the theme of "green, compliance, innovation, win-win, technology, integration", including how MICE companies graft enterprises onto the Internet; How national policies affect industry trends; International destination marketing; Technological changes in marketing, services, and procurement.
Open a new channel for data collection in the MICE industry
Huitang.com and China Conference Hotel Alliance jointly released the "China Conference Blue Book" at the conference. Wang Shuo, Deputy Secretary General of the China Conference Hotel Alliance, stated that the latest statistical analysis report released in the "China Conference Blue Book" is based on data from over 200 conference hotels and conference centers in 86 cities across 27 provinces, autonomous regions, and municipalities in China. The effective statistical sample is as many as 14350, forming more than 200000 statistical data. It is not only an authoritative reference indicator for the hotel industry, exhibition industry, and public service industry across the country, but also an important reference for the evaluation of new hotel loans and the planning and design of conference venues.
At the meeting, Huitang.com also teamed up with the China Hotel Conference Alliance and Site Association to launch the China MICE Procurement Index collection activity. The content of the China MICE Procurement Index includes the ranking of the total procurement amount of Chinese cities; The proportion of types of hotel procurement; The proportion of procurement from hotels, travel and exhibition service providers; Comparing the value indicators of China's MICE industry from multiple dimensions, such as the proportion of hotels in the total procurement amount. The insiders pointed out that this move also marks that the Chinese MICE industry has opened up a new channel for data collection in the MICE industry under the background of big data, which is of guiding significance for the Chinese MICE industry to further connect with the international market. The speed and scale of data collection by the Internet will be expanded indefinitely.
At the conference, the setting of events such as the "Conference Procurement Arena Competition", "Procurement Debate Competition", and "Hotel Bidding Guess" fully reflects the "new" intention of this new MICE conference, and has received enthusiastic response and active participation from attendees. According to incomplete statistics, nearly 60 transactions were completed at the conference site, and most of the buyer group members returned satisfied. Li Jian from Huitang.com pointed out in an interview that this new MICE conference successfully promoted the connection between the upstream and downstream industry chains of the industry, set a new benchmark for the industry, and it will also become the most sought after authoritative event in the industry in the future.
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