On 26 september, on the occasion of the sixtieth anniversary of general secretary xi jinping's establishment of a station on central television and the birth of the new chinese television, the central radio and television station was fully launchedQuality developmentRevisionWork。
According to the director of the central radio and television service, this comprehensive revision is intended to accelerate progress by following up on a series of key directives issued by the general secretary of xi to the stationMedia integrationAn important step forward in the development of a new, international-class mainstream media will also be a test of innovative and full-fledged coverage of the national day。
It was described that this comprehensive revision covered 19 television channels, 17 internal radio frequencies, 44 languages of external broadcasting and major radio stationsNew mediaNew media such as the platform, three central focused news websites and a strong view of news clients. The recast highlights the concept of “one network, one network, one platform, one movement priority” and seeks to move forward with the structural reform of the content supply side under the new strategic layout of “5g+4k/8k+ai” to achieve quality development。
It is understood that, as the process of re-engineering progresses, the director-general will fully achieve a media-wide reconfiguration of the content layout. Resources such as new media, channels, frequencies, etc. Have been consolidated to form content clusters such as news, synthesis, finance, arts, social education, etc. The platforms are better positioned, more specialized and more well structured and rationalized。
In the overall revision process, over 200 new programmes will continue to feature. YesRadioBrands such as news and newspaper abstracts will also be fully upgraded. At the same time, the “headline project” continues to be optimized, and the brands of speech reviews such as the " opposite review " , " the international critical review " , " the world of the year " , continue to build innovative media products such as the " radio channel " . Special programmes such as " china in the story " , " a good lesson " , " china geographical names congress " , will also be concentrated。
The re-programming fully reflects new technologies and seeks to achieve effective integration of resources and convergence of elements. Sports, documentaries, dramas, music, etc. Will accelerate the pace of 4k ultra-high-level production and advance 8k production。
Tv end highlight screen interaction. For example, the documentary channel launched the micro-documentary module " micro-9 " , and the science channel launched the short video column " 100 stories " 。
The broadcaster actively expands the channels of communication in an effort to create a “wide scene” for dissemination. Isp, isp, the international network for the development of artificial intelligence, which combines news websites, mobile television, internet television, iptv, various kinds of smart screens and so on, thus providing an entirely new audio-visual experience to the audience。
The relevant head of the central radio and television service indicated that a comprehensive adaptation would be an opportunity to further consolidate the expansion of mainstream public opinion positions and to strive for a new, international-class mainstream media with a strong outreach。
