Currently, our bloggers have exceeded 40 million, with an average of 305,000 blog articles uploaded online every day, a vast source of news and information that has become a target for traditional media development, such as the hangzhou metropolitan express, which has posted a blog journal of northeast citizens in its coverage of the water stoppage in harbin. The mobile media have also generated new sources of news, and local newspapers such as the beijing youth newspaper have created a page for the coloured news, with a wide collection of live news photos taken by readers using mobile phones. Where applicable, specifyPublic information disseminationWith the transformation of the subject from a monopoly of professional journalists to a sharing of professionals with the public at large, there have been structural changes in the sources of news and information, with blogs increasingly moving from individualized to mass media, and news and speech from the general public taking an increasing part in the dissemination of information. It is worth noting that this change has also led to increasing uncertainty about the effectiveness of the dissemination of information, and the control of its dissemination by media organizations has become increasingly difficult。
(ii) changes in media organizational structure and workflow
“integration of news” emerged at the beginning of the twenty-first century, premised on cooperation between the media and changes in their organizational structure and workflow. For example, the united states media complex invested $40 million in 2000 to build a media building in tampa, florida, known as tampa's news center, which brought together the flagship tampa tribune and its website, tampa bay online, the television station wfla-tv, and the editorial services of tmo. Com. The establishment of the group's “multimedia news editor-in-chief” to dominate the news coverage of the three types of media has enabled the three types of media to be linked in the field of news production. What kind of organizational structure and workflow will future generations of “integrated media” complete the collection and production of information? This is a difficult question for the moment。
In my country, such attempts have also begun, such as the henan daily press group, which has tried to interact with the press network: the henan daily and henan news network co-hosted the focus net column, which publishes two full editions in newspapers every tuesday and thursday; the editor-in-chief of the newspaper and journalists assisted the website in opening the “reporters online” column, which provides the newspaper's page site. The zhejiang daily press group, in collaboration with zhejiang movement, zhejiang online, launched the zhejiang mobile phone, launched the country's first digital newspaper, and developed a “digital press and cross-media publishing system” in cooperation with the great north, which integrated the production and diversification of traditional newspapers, digital newspapers, cd-rom publishing and full-text database products. Network interactions have proven to provide channels and platforms for regional newspapers to break the geographical limits of transmission, directly leading to increased media influence and economic efficiency。
(iii) changes in the performance of news vectors and the way they are disseminated
A new generation of media disseminated via the internet has made fundamental changes in the performance of vectors compared to the traditional mass media, namely newspapers, radio and television, providing a broader stage for change in news dissemination. As ordinary people are able to communicate to anyone at any time or place by sending mobile text messages, writing blog posts, launching web chats, the way in which news is disseminated has moved from a one-way approach dominated by traditional media to a shared, interactive approach involving professional media organizations and ordinary citizens, with mass and interpersonal communication being more closely integrated with the current. This new pattern has resulted, on the one hand, in oversupply of information and, on the other hand, in increased reliance on professional media organizations to integrate and interpret information. Traditional media, which are superior to new media in terms of expertise, communication experience and social credibility, are better equipped and better equipped to interpret news. However, it would be difficult to improve the level of integration of traditional media into the processing of information without attention to expanding the information capacity through integration with new media and changing the way in which information is disseminated。
With technological developments, the integration function of web-based media continues to grow, and the means and methods of receiving and disseminating news are becoming more diverse. The dissemination of information will be widely multimedia, culminating in a free choice and combination of listening, reading, reading, writing, speaking, recording, etc. In new end-medias, with a freer, more humane and faster dissemination of information. It is important to note that, with changes in means and methods of communication, it is becoming increasingly difficult to integrate the content of public information, and that the precise location of content, the proper selection of modes of performance and the effective control and management of the communication process are emerging issues for all media。
“integration of news”Challenges
First, “integration of news” places new demands on media regulation and internal management。
Since the integration of information is based on the integration of the media, the regulatory system that impedes the integration of the media needs to be reformed in order to break down the separation of media management regions and industries and to make the development of media groups across regions and media. Within the media group, changes in organizational mechanisms and management models are also needed. Because traditional news-communication operations are based on a single medium, the technical means used are relatively limited, for example, newspaper news is limited to text and photo dissemination, and television news is dominated by image and voice dissemination. On this basis, the media have developed their own organizational structure and public information acquisition process: daily newspapers operate on a 24-hour cycle, and television is operated according to the needs of the news rolling and column structure. “integration news” is about breaking down the limitations and processes of integrating news dissemination and creating new processes based on the full range of technological applications and media media in all their forms. Against this background, production management is no longer a one-size-fits-all exercise, but rather a cross-media teamwork, which is the reorganization and integration of multiple media news production processes. A one-time news gathering was completed, and news processing and distribution channels were diversified, resulting in the development of information resources in all their dimensions, resulting in a chain of news products. Within the framework of “integrating news”, we need to target a smaller and more precise media orientation, produce diverse news products that are appropriate to different audiences and share and interact with the public in the dissemination of information. For example, using the idea of “incorporating news” for breaking news stories, it must be a small group, no longer a newspaper reporter or a television reporter, but a team of professional journalists who collect news for all the media in the group, whose news work is in multimedia form, with full text coverage, news pictures, live recordings, news videos, etc. Moreover, the right of the public in society to publish information and express views is fully respected in the process of media gathering and processing by professionals, and information from the public itself is an important part of the content of the news. In the context of team work, news-gathering is separate from news carriers, whose results are not unique to a particular vector, and whose use is solely aimed at optimizing the overall impact of news dissemination. From a managerial point of view, this is the management of the most complex web-based organizational structure, with each set of news products being produced for all media, each of which can obtain the most appropriate part of the package. Overall, these news products vary, ranging from content to angle, to performance patterns. It is precisely these differences that allow for differences in media positioning。
Second, the “integration of news” places higher demands on professional news communicators。
As can be seen from the successful “integration news” case in the united states, media integration requires two new types of talent: high-level managers capable of integrating communication planning in multimedia groups; and full-fledged journalists editors capable of using a variety of technical tools。
Unlike traditional media managers, the first category of managers must be specialists in a variety of media, know the possibilities offered by technological developments for the dissemination of information and know how to use those technologies to better express the content of information. Knowledge of news, technology, management and planning are therefore essential qualities of such talent. Such talent, which is not developed by higher education institutions, can only be sharpened in media competition, and there is greater hope for professional talent with multiple media experience and managerial skills。
The main characteristic of the second category is comprehensive technology. As in the case of the united states media complex, where the media are co-located with local media, the journalists sent to the field are multi-faceted and able to write articles for newspapers, film news programmes for television and write for websites. Such an all-powerful journalist could be obtained through the technical training of existing journalism professionals, which was currently being carried out by a large number of news schools, news media and media organizations in the united states, many print journalists in video technology, newspaper editors in audio and video editing and graphic production. A number of well-known american journalism schools have introduced the “integration of news”. In my country, the development of talent in this area needs to be intensified。
Thirdly, “integrating the news” requires a higher level of media literacy among citizens。
“integration of news” is not only an integration of the various types of media media media, but also a “shared” news practice involving ordinary citizens in the dissemination of information through the internet. When individuals outside media organizations can become news communicators, the media will not only become more “diversified” but will increasingly play a “public communications platform”. On this platform, professional journalism professionals are equal to the public at large, and the exchange and exchange of news and ideas are inevitable, as are the incoherence of information and the multiplicity of fish dragons. Better use of the media, better identification of news messages and compliance with regulations and greater self-regulation in information dissemination activities are emerging issues for every citizen involved in the dissemination of information. Therefore, while accelerating the pace of law-building, it is important to strengthen media literacy education for the population. Such education, which is more widespread than that of the media, should begin at the primary and secondary levels and be carried out throughout society。
Comment:
Published in international press, 2006 (5)。
Good business or good journalism.
Yang jing. Network tv stirs the chain of interests in the television industry. Media watch, 2006 (3).
