“the key to integrated development is integration and integration.” since its eighteenth anniversary, the central party centre, with comrade xi at its core, has attached great importance to the integration of traditional and emerging media. From the introduction of “promoting”Media integrationFrom the strengthening of top-level design to the re-engineering of production, distribution processes and the integration of media centres, the important statement of the general secretary of xi is a road map for the development of media integration。
In accordance with the integrated arrangements of the ministry of central government and the department of public information of the ministry of public information of the ministry of public information of the ministry of public information of the ministry of public information of the ministry of public information of the ministry of public information of the city of kunming, the ministry of public information has promoted the development of integrated media at the municipal and district levels and the construction of an integrated media centre at the county level, fully integrating the technical advantages of the kunming press media group and kunming radio and television, exploring an inter-media integration route for the provincial capital city “news + wides”, establishing an integrated city-wide, county-owned and integrated media platform matrix “split clouds” that will lead to the establishment of a “city-to-city” model at the county-level media centre throughout the province。
Good grades
Unleashing press + government + service
In the spring of 2020, the new coronary pneumonia epidemic was unexpected, and it also became the first “ great examination” to be presented at the kunming county media centre. On the main screen of the kunming municipal media integration command centre, there is a real-time rolling of media coverage at all levels and the operation of the centre at all levels of the city. A major press release and planning directive on disease prevention and control was issued from here and sent to the mainstream media at the municipal level, to the district and district media centres throughout the city, and to the mass media at all levels of the city in order to ensure that the dissemination of information on disease prevention and control is carried out in an orderly manner and in accordance with the requirementsPublic information disseminationThe effects can also get feedback here。
"emergency proliferation!" the news of the contact with the confirmed cases at the basilica indo-tuven advertising shop, 347 west hope road (no. 9-1) spread to many kunming people in a community of micro-credit friends, which exceeded 500,000 news readings published by the west hills twitter public. The original video, "doctors teach you five moves away from new crown pneumonia", received 5. 28 million hits and 610,000 praises on the fast hand short video platform
In this battle “smoke-free” epidemic, the district-level integration media centre in kunming county (city) “up and down” serves as a link to mobilize, direct and serve the population and provides a shortcut to the hard, painful and blocked points. They continuously publish epidemic data, publish news reports, provide timely rumours to clarify false information, and provide information and services most needed during the epidemic. They respond quickly, blend together, aggregate their voices, combine their own reality with small screens, and loud speakers in the dialects sound to the mountains, extending the campaign's “prevalence” to the last kilometre of disease control。
From september 2018, when the pilot construction of the kunming county integration media centre was launched, all of the district integration media centres were established, for just over a year. At present, 16 county-wide integrated media centre platforms with city-wide unification, county-level autonomy and a multi-media network are operational online and are being rolled out simultaneously with 16 clients based on the “one canton-side” principle, with the remaining 2 expected to be completed by the end of april。
Why can kunming's county integration media center release so much aggregate in a short period of time to make the melody louder
“in fact, as early as 2008, kunming took the lead in moving forward with media integration across the province, beginning to explore `news + government + service', starting early and in a systematic fashion, and can be said to have a deep presence in media integration. “a presentation by the relevant head of the communications department of the municipal council. In 2008, with a view to effectively integrating information and government services resources throughout the city, the kunming information port, under the umbrella of the ministry of communication of the city council, established an integrated, large-scale urban portal that brings together news, government, life, tourism, culture and interactive communities. On the political front, the kunming information port developed the kunming municipal network unified platform, which brings together 146 government substations throughout the city. It created a dissemination matrix covering the pc end, mobile phone and social media platforms. It created the citywide party information service main platform. It provided content maintenance for 91 new media products from dozens of provincial, municipal and county (district) institutions. It advanced the consolidation of government websites and integrated communications. In the area of political and civil interaction, the kunming office of china integrated 106 political and political affairs microborgs across the city, spearheading the launch of the new media platform, “kungming”, which was launched in the city of the country's provincial capital. The charon community has evolved from the pc to the app+pc's smart community interactive platform, which is the first online form of government response in the country, with thousands of online and offline activities, with a cumulative total of about 3 million registered users and a cumulative total of more than 6. 5 million textual interactions, ranking first among the same communities in the province. With regard to the provision of services to the population, a comprehensive system of services at the municipal, district and communal levels has been developed, and a number of platforms and channels for well-established and functioning people's services have been applied directly to the county-level integration media centres, providing effective support for the accurate servicing of the population. Through the integrated information service clients, apple, which integrates media in all districts (municipalities), has achieved media-wide press releases, government services, outreach services, party construction services, etc. Through the integration of information resources, dozens of services, such as education, health care, transport and the rule of law, are collected and disseminated on demand to provide accessible information to the population of the region。
Path
Initial development of the media integration of the kunming model
Since its eighteenth anniversary, kunming has been actively exploring a model of cross-media integration in the press + radio, initially building a comprehensive, multi-level, multi-sound and multi-sound municipal-level media communications system headed by “two newspapers, one network, one network and one screen”。
At present, the kunming press media group has set up an all-media matrix headed by the all media command centre (central kitchen) and led by kunming information port, which takes over from spring city, a little attention, a mobile community client and microblogging, and the wireless public. Kunming radio and television, for its part, initially built an integrated “blue cloud” media distribution system based on the media centre, the media development centre and the “three centres” of the media marketing centre。
In the construction of integrated media centres at the municipal and county levels, kunming has independently developed the integrated media centre for integration with autonomous intellectual property rights and core technical data `spring clouds' system, which integrates the media resources of the kunming press media group and kunming radio and television, interconnects the media centre platforms at the municipal and county levels, initially achieves integrated management functions such as integrated command and control, data integration and information resource sharing. The kunming model actively explores the idea of integrating the media centre's further development, builds experience and provides a “blue book”。
However, the “blue book” is not entirely reproduced in the construction of each county-level integration media centre. Instead, the specialization of each district (municipality) has led to the realization of a "one-county approach". “a number of county-level media centres that are now operational have a prominent character and a high number of bright spots, showing innovative developments in the areas of public information, social governance, integrated services and information gathering. “a presentation by the relevant head of the communications department of the municipal council。
A breakthrough
Accelerate the construction of the political and civic service matrix
The information revolution is on the rise, communication technologies are rapidly changing and integration and development is a long way to go. Following up on the opportunities for informatization, kunming is integrating the new “engine” with the media to stimulate new dynamics for high-quality urban growth in regional hubs。
For the time being, kunming media integration development has pressed the fast-access key。
It is planned that kunming will strive to establish a city-level integration media command centre by the end of may this year and to complete the full integration of media centres at the municipal and district levels by june. The next step will be to continuously enrich the media centres and enhance the “combat power” of mainstream voices. The relevant head of the communications department of the municipal council made a presentation on the important strategic deployments made by the central party as part of its efforts to promote the development of the district-level media centres and to strengthen and improve grass-roots advocacy and media transformation and development. “immediately follow up on the important instructions of the general secretary of xi and ensure that the building of the county-level media centres is firmly in place to better guide and serve the population. To further promote the integration of `news + x' service functions, to construct a matrix of government and civic services, to create multiple, multidisciplinary, multi-term, diversified and diverse services for the public, to build a media centre that will create the kunming office of political affairs, a network bridge and a civic service station, and to make a greater contribution to the high-quality advancement of the building of regional international centres.” the person in charge explained further。
Moving priorities become consensus, user-aware, explosive products. Repeated screens ... From time to time, kunming is working hard to write the “quinming response” for media integration development。
