“in 2035, the cultural power must be the publishing power.”
“the first thing to build a publishing power is to have a strong publishing talent.”
“a competent reader in the workforce is scarce and relevant qualifications are recommended.”
During the spring of 2021, china news and telegraph, a reporter interviewed nishin, director-general of the liangxiang foundation, on how to move forward with the publication of the powerful nation building. He made a step-by-step analysis and elaborated on the subject of the construction of a middle-class workforce in the construction of the powerful。
Neo jinning
China news and cable: what do you think is the relationship between cultural power and publishing power
Nie jining: after entering the new century, our publishing industry has had a slogan, “from a big publishing country to a big publishing country”, which has been chanting for more than 10 years, with a clear road map and objectives, but no timetable. For the first time since the establishment of the socialist cultural power, which was explicitly proposed by the party's 19th fifth general assembly, and by 2035, the 17th sixth general assembly, the party's centre has set out a specific timetable for the creation of a cultural power. I am very excited to be an old publisher for decades and a promoter of universal reading for years。
The construction of a strong cultural state necessarily calls for the construction of a strong publishing state. It is only by being a publishing power that we can be a cultural power. Publication of strong nation-building should be the foundation and central task of cultural power-building. Publication is the main vehicle for knowledge dissemination and cultural heritage innovation. The transmission of chinese traditional culture for thousands of years is inextricably linked to the flourishing of our ancient publishing industry. According to western scholars, the dissemination of academic culture, “either publication or death”, increases the importance of publishing to a high level。
China news and cable: in your view, what is the new pattern of development of the publishing industry during the “1455” period? What kind of publisher is this new pattern calling for
During the period under review, the publishing industry will develop a number of new patterns: first, maintaining high-quality development and constantly improving the production and supply of quality publications; secondly, integrating media publishing into the publishing industry will become the norm and even the main form; thirdly, the publishing industry system will be further improved and developed; fourthly, the publishing industry will gain more space for further development of reading for all; and fifthly, the publishing industry will move further forward at a more robust pace。
The new format will certainly require new and innovative skills, such as those for achieving high-quality development in publishing, especially those for improving the quality of editing and learning, the inclusion of media publishing, a variety of media professionals and composites, better corporate management in building the publishing industry system, more professional reading outreach for all, and more international indigenous operators for publishing。
China news and cables: how will the xinjian foundation play a greater role in publishing talent from powerful countries
Nie jining: since its creation in 1986, the foundation has made talent development and recognition one of the aims of the conference, and since 1987, the then chinese association of publishers has been entrusted with the task of conducting the competition for the award. Since its relocation to kyoto in 2011 and the establishment of its fourth governing council, the foundation has further sharpened the focus of its work on publishing talent across the board. In 2012, the china press and publications institute, china news and cable, was invited to co-organize the first high-level forum of the press and publicity of china, which was held in nine consecutive sessions and had a better impact in the industry。
In the future, due attention will be paid to highlighting the new characteristics and needs of industrial talent in talent development and recognition, and in the design of high-end forum themes during the “145” period and the organization of courses for the annual editing of continuing education courses, it will match the realities of the new patterns of industry development and better meet the new demands for talent development。
China news and broadcasting telegraph: as far as talent development is concerned, you have been personally involved in reading promotion and dissemination for many years. In your opinion, what is the current status of literacy training for all
Neo-sunning: at present, in the new pattern of development of the publishing industry, many sectors of talent have developed relatively mature patterns of development and use, and only the development and use of reading outreach for all is a new issue and a new demand. Reading is a science. Universal reading requires not only more people to read, but, more importantly, greater reading power for our citizens, thus building a learning society and making our country an innovative nation. To achieve this goal, it is necessary first to have a group of readers with certain professional skills. Readers are not only good at guiding people to read, helping them to develop reading habits, but also good at guiding people to read and learn how to read. In a sense, the task of promoting universal reading is to promote universal reading in terms of both quantity and quality。
There are now a large number of people who read in society, and families tend to read and read freely, and many people who read at read fairs and in the community, who read in rural areas do not know where to start, and many reading exchanges lack mentors. It can be said that it is not only the participating population that lacks universal reading, but also the lack of qualified readers. Literacy for all is essential to improve the quality of the nation and the level of social civilization, especially for learning and innovation. During the “14th and 5th” period, reading for all should be strengthened by building the read outreach workforce。
China news and cable: how can this situation be improved by a shortage of good readers
Nie jining: building a better reading outreach team requires strengthening the institutionalization of skills in this area. In order to arrange training in the skills of reading extension work, the authorities may try to certify the specialized vocational qualifications of reading extension workers. According to the information received, national fitness activities have been certified as a specialized vocational qualification for national fitness guidance。
In recent years, many provinces have initiated the development of universal reading promotion teams, and jiangsu province has been awarded a certificate of qualification for reading extension by the provincial administration. In general, however, this work has not yet resulted in a systematic and comprehensive system throughout the country, particularly with regard to the requirements of professional competence。
During the “14th and 5th” period, there was a need to strengthen the development of universal reading outreachers and to institutionalize and professionalize workforce development. The establishment of a relatively stable and highly professional reading outreach team is crucial for improving the quality and sustainability of reading for all and should be given high priority by all relevant sectors. The episcopal foundation will endeavour to contribute to this work during the “xivv”. (long kong)
Original from: chinese news and cable
