The location of the store population is accurate, and it is better to click, to convert, to provide accurate visitors to the population on the basis of these data, and to increase natural traffic and visitors. There are many dimensions to the population, such as the addition of shopping vehicles, collections or the purchase of goods at the store, through which people can be tested and precise people who belong to their own shops。
As the general public knows, the value shop has to pay for its promotion, and the first thing you can think of is a straight-through car, which has been a well-established tool for many years. The direct connection is paid for by a click, so to value this promotion cost, the driving skills are required. So how do we get a straight-through car to work? How low-priced
How can a straight-through drive be better
Everyone knows that your store population is well positioned, that it will be better to click and convert, that treasure hunting will provide accurate visitors to the crowd on the basis of these data, and that natural traffic and visitors will increase. There are many dimensions to the population, such as the addition of shopping vehicles, collections or purchases of goods from the shop, which are not limited to sex, age, geography, consumption, etc. The population can be tested by means of a direct vehicle to find a precise population belonging to its own shop。
First of all, we need to open up a new drive-in programme, find a selected crowd, and add people to it. We need to try to get all the people recommended for the drive-in, depending on the shop. The premium may be between 5 and 10 per cent, but in the course of the test, the premium must be consolidated, otherwise the test will not be meaningful。
In the course of testing, the population data will also need to be recorded according to the purpose for which the vehicle is driven, and if we are to achieve better quality, attention will need to be paid to the population that has a higher rate of hits; but if we are to convert to an end, attention will need to be paid to the words that have a higher conversion。
Once the population is tested, the premium can be increased to 300 per cent by ranking the key word, so that the crowd clicks are more accurate, and we can control the accuracy of the crowd while at the same time cutting the area。
Low-priced diversion is the most basic purpose of many vendors to drive straight-through vehicles, and everyone wants to attract them through lower prices. Here's how low prices lead:
First, the four main limits of low-priced diversion are set: daily limit, channel of delivery, time discount, geographical location. First, the daily limit is set at 80-150 and the plan is suspended after it has been spent. As it is a low-priced diversion, it is mainly intra-site and is not recommended for outside. In terms of time, we can focus on the day, setting discounts at 30-50 percent after 3 a. M. And before 8 a. M。
With the exception of hong kong and australia, all the areas are open, because our goal is low-priced and low-cost traffic, but it is necessary to bring more weight and traffic to the bus。
Selective words: the choice of words is very important, because they determine the later display and click transformation, so the core of the selections are: high-volume words; short-competitive long end words; low-priced bids; hot-hot words; of course, the method of choosing these words is also low-priced. Large subheadings suggest the selection of 10 or so precise long end words so that the testing of keywords can be accompanied by accurate flow。
Subheadings suggest the direct use of verbs or aphrodisiacs because they are small and not too competitive, so that they can be clicked, converted and weighted very quickly. The original mass score of the keyword must be more than six, and less than six words can be deleted。
Tenders: after all, it's a low-priced promotion program, so the offer does not need to be high, to get a ranking on the card, etc., and to be on the market average。
Search population premium: a percentage premium of 50 to 100 per cent can be set for targeted clients。
Matching: extensive matching, low-priced flow, all have to choose wide matching. In this way, more can be done。
Quality scores improved: creative master maps, creative titles could be optimized. There could be a week or so of nutrients, if it was not possible to remove them directly after the week。
Day-to-day maintenance: through statistical data, the key words in the low-cost pilot scheme need to be optimized. Through the above operational steps and continuous optimization and adaptation, the quality of the remaining keywords is increased to 10 points。
If a cycle passes and all shop maintenance adjustments are in place, but the straight-through data are still not encouraging, it is important to consider whether the baby is suitable for direct-to-car promotion and whether it has the capacity to build a bomb, and then adjust to the actual situation。
