On the occasion of the 80th celebration, the banner of congratulations was filled with the main building of white sand creek。
Red net reporter, liu chi-hwan, yiyang
Over the past few days, it has been possible to see banners such as “a company warmly congratulates the white sand creek on its 80th anniversary”, while outside white sand creek, the banner of congratulations almost covers the outer walls of the main white sand creek building. And full of white sand streams。
It's like in the novel, "the lord of the wulins is happy and the world is celebrating."
Let your factory celebrate the black tea industry, and let competitions in the market send their congratulations
To address this problem, journalists have prepared some of the important events of the 80 years of existence of the white sand creek tea factory (hereinafter referred to as the white sand creek) and have looked at how white sand creek could be revived with the black tea industry。
The factory is on the scene。
It's the black tea that keeps it
In 1939, peng cheonzawa, the father of the theory of black tea in china, founded a brick tea factory in hunan province in anzhang. In may of the same year, china's first piece of black brick tea was born in white sand creek, opening the river where hunan was squeezing the tea。
In july 1941, 100,000 brick teas were brought to lanzhou, easing the demand for tea in the north-west market, and exporting foreign debt repayments to support the country’s salvation。
Since it was designated as the first tea-sale station producers in the new china, the black tea side of the white sand creek has not been cut off. There has been no break in the smell of black tea familiar to the people of the north-west frontier, even if the price of the tea is not worth the money。
In 1952, the production of 1,000 teas was restored through the exclusive inheritance of white sand creek. In 1958, in response to the national call for an increase in production, the first piece of brick tea was created and the time and effort spent on a thousand tea production was abandoned, resulting in the near-disappearment of the installation of a thousand tea production process, but it was followed by the white sand creek teaman who, in 1983 and 1997, resumed production, preserved it and succeeded in 2008。
In 1953, white sand creek was the birth of the first accelerated brick, breaking the claim that it cannot be produced without the sun。
Compared to the first of many in the history of creating black tea, another matter concerning tea workers appears insignificant, but is still written in the white sand creek register. In 1956, workers in pasha creek were converted from seasonal to regular workers and labour protection was introduced, raising the wage standard, which was referred to by workers in the same year as “the three happy events”。
If considered carefully, this matter is no less important than the creation of white sand creek in various mechanized productions. The well-being and increased treatment of tea workers not only mean the importance of the black tea industry at the time, but also guarantees the basis for the subsequent revival of the whole industry. This is a basic livelihood for countless tea people and a guarantee that the tea people will stay the course。
As a result of the efforts of the generation of white shaft tea people, white shaft has 93 invention patents, and has been involved in the drafting of 14 local and 9 national standards for the settling of black tea south province。
Over the past 80 years, white shaft has won numerous honours of various kinds, including a combination of prizes such as the “national distinguished tea factory” and more product and process innovation awards, which determine the taste of black tea, which is the “pity” of every generation of white shaft tea people。
The factory is on the scene。
One step at a time, it's industry
When the wheel of time rolls forward, red tea, green tea, etc. Enters thousands of households as people's consumption levels rise, but by the end of the twentieth century, the acquitting of black tea was just selling tea, not known to the wider consumer community, even though it was a gold prize at the 1988 china food fair。
White sand creek, she's in crisis, and the black tea industry is turning around。
At the beginning of the twenty-first century, the black tea quality of white sand creek was not incongruous, and the supply and export of external masks was still guaranteed. But the full-scale introduction of the market economy and the effectiveness of the black tea meant that the industry could not shine only at borders. The leaders of white sand creek look to the inland and coastal markets。
They began to show up at various tea fairs and fairs with black tea from white sand creek. At the time, the tea factory was economically strained, and the current general manager, liu xian an, and the deputy managing director, xiao jing, were equally committed to the people who stood up to white sand creek, picking their own tea, setting up stands, making presentations, expanding their brand name and business while innovating black tea products。
Until 2006, awareness of white sand creeks and sequestered black tea was unknown in the market, and there was a boom in pumo tea, referring to the fact that many people outside black tea knew their mothers。
Since 2006, pasha creek has won 13 tea fairs of gold awards to embezzle the name of black tea, which is becoming increasingly visible in the tea industry. The white sand creek also completed a business transformation in 2007 and began to adapt to and revitalize the market economy to a greater extent。
The appearance of two cups of tea in the white sand creek at the 2008 olympic games in beijing showed the world black tea. For the first time in the year, white shaft joined the country's 100-strong tea industry and was recognized by the state as the “standardized agricultural base model area for emplacement of black tea”。
Since 2009, pasha creek has hosted the first china black tea culture festival, and has received awards such as the chinese tea brand “goldtoot award”, the shibo award for outstanding contribution and the new china 60th anniversary tea award. He also entered shanghai world expo as a representative of hunan black tea and became the only licensed tea in the united nations hall, hunan palace, and was awarded the chinese brand name "china black tea mark" and "china top ten teas" and "green china outstanding green healthy foods" and "china namerang trademark"。
A year-on-a-year footprint of white sand creek opens up a map of the black tea industry. So some tea people joked about where the white sand creek was going and where other new black tea companies were going。
The banner of congratulations hangs on the road。
It's the black tea boom
In addition to innovative processes and industry standards, white sand creek actively unites tea companies, promotes business models and develops a flourishing black tea industry。
In 2014, pasha creek was designated as the hunan enterprise technology centre, which, in addition to being selected for the hunan old code, was once again awarded the title of china's black tea marker, a national tea industry company。
Launching a new model of order farming in the hunan tea industry, “from tea garden to cup”, led the formation of the “strategic alliance for technology innovation in the hunan black tea industry”. In 2015, the alliance was officially established, with a revenue tax of 1. 5 billion yuan over four years, and today there are 16 member organizations and 6 science and technology support units that work together to address risks and challenges, to break the industry's development bottlenecks, to work together to improve the effectiveness of innovation and the translation of results, and to promote a more qualitative and sustainable development of the hunan black tea industry。
In 2017, on the tenth anniversary of the transformation of the white sand creek enterprise, the celebration was entitled "always hand-to-hand and win tea together." their hearts are wide and their eyes are long. This year, the white sand creek, a multi-power enterprise in the tea industry in china, was established for nine consecutive years as the hubnan province centre for research on the technology of embedding and black tea engineering。
In 2019, liu xin an was elected president of the congress of members of the anticipatory district tea industry association. The description of pasha creek, which also serves as the main governing body of two black tea industry groups, appears to be the same as at the beginning of the article。
With the combined efforts of a group of major black tea companies represented by white sand creek, the “strategic alliance for technological innovation in the hunan black tea industry” alone has cumulatively produced 8. 86 billion dollars in four years。
