On 13 january, the associated press announced the decision of the fourth board of directors at its first meeting in 2026 that, in order to better respond to changing market and consumption trends and to effectively advance the market transformation of a consumer-centred and demand-driven marketing system, it had agreed to the guizhou thai market operation programme for 2026。
The main elements of the programme are as follows:
One is the product system. Return to the “pyramid”-type product structure in guizhou to better meet different consumer needs. The “taki” product, which is dominated by 53 per cent vol. 500 ml quail, is supplemented by 53 per cent vol. 1000 ml and 100 ml, among others, to further strengthen the social consumption properties of the quizhou pavilion during the year, the consumption properties of the collections of qizhou pavilions in the previous years, and to create consumer value identification; the “taki” product, which consists of fine platinum and raw shawl table wine, makes it into a large monolith and stimulates the consumption demand for the private collection of qixi table wine; and the “tube-point” product, which consists of the annual and cultural series of piquarts, concentrates on market demand to maintain and consolidate modestly high-end product values. Forty-three per cent of vol 500ml guizhou saloons will focus on major consumption scenarios, consumption areas and young groups, forming an important support under the “pyramid” product structure。
The second is the business model. Shift from the traditional “self-sale + distribution” model to a “self-sale + distribution + substitute + consignment” multi-dimensional coordinated marketing system to better fit, reach and transform consumption demand. Among them is the self-solding model, which sells the entire product of guizhou's saloon wine by means of a self-owned shop, i-salary, which focuses mainly on the c and b consumer groups and eliminates the original distribution model of the self-employed system. In the social system, the distribution model “specify the volume of sales, the agreed area or channel of sale, the transfer of property rights to the distributors”; the surrogate model “does not transfer property rights, enhances regional coverage and channel reach by relying on sources such as retailing on lines, offline retailing, catering, private domain, etc.”; and the consigned model “does not transfer property rights, depending on the consignor's channel, customer's resources”. Different products adopt appropriate business models according to their own characteristics。
Three is channel layout. A parallel layout of wholesale, offline, offline, offline, catering, private “five main channels” is built to transform through “on-line plus below-line” integration, on-line management efficiency, on-line contact, on-line pipeline transformation, on-line services, and to form a consumer-centred eco-system of good channels. Based on the “five channels” layout, a dynamic assessment assessment mechanism driven by market demand has been established to sustain and optimize regional channel layouts, to promote precision, science and market stability。
Fourth is the price mechanism. Market-oriented construction of a “city-to-city, relatively smooth” retail price dynamic adjustment mechanism for the self-employment system. The current retail price of the self-employed system has been implemented in i huts and self-employed shops. These include, inter alia:
53% vol 500 ml guizhou platinum (2026), $1499/bottle
53 per cent vol. 500ml guizhou, 2024, $1909/bottle
53 per cent vol. 500ml guiju (2023), $2019/bottle
53 per cent vol. 500ml guiju (2022), $2139/bottle
53% vol 500 ml guizhou chai (2021), $2299/bottle
53% vol. 500ml guizhou chai (2020), $2459/bottle
53 per cent vol. 500ml guizhou, $2019, $2649/bottle
53 per cent of flying vol 1 l guizhou soup, $2989/bottle
53 per cent vol. 500ml guizhou chai (prefecture), $2299/bottle
53% vol. 500ml guizhou mussels (year of prop) classic, $1899/bottle
53 per cent vol. 500 mlx2 guizhou mussels (year of prop horses) with $3789/boxes
53 per cent vol. 500ml guizhou chai-tai (the year of the zenit ma) for a rare edition of $2499/bottle
53% vol. 500ml old guizhou chai (15) $4199/bottle
53% vol. 500ml guizhou chai (drum flying), $2699/bottle
Forty-three per cent of the flying day, vol 500ml guizhou, $829/bottle。
Based on the retail price of the self-employed system, it is scientifically reasonable to measure the channel margin to determine the sales contract price and commission. The distribution model will be based on scientific sound measurement of the corresponding sales contract price and dynamic adjustments based on different products, operating costs, operating difficulties, operating risks, service capacity, etc. The retail price of the substitute and consignment mode goods will be applied at the retail price of the self-run system, and the commission will be scientifically reasonable in terms of operating costs, operating capacity, resource value, service capacity, etc。
(fia)
