The black tea enquirer
White sand creek
The formation of an industry-renowned brand, with outstanding personalities, is neither a gift nor a work of day, and can be accomplished overnight. It requires the long-term care of those concerned. It requires joint efforts on all fronts. It requires a share of responsibility. It needs to be rewarded. Just as white sand creek, the famous brand of the antenna black tea industry, is an old hunan symbol with a history of 86 years, from its creation to its growth in today’s famous tea world, it is the result of the government’s leadership and support, and of the successive efforts of the generation of white sand creek tea people。
The white sand creek, from its birth, was marked with a deep beginning, a responsibility and a mission. Whether in the midst of the fighting or in the planning of the economic era, it is closely linked to stabilizing the border areas, securing the supply of border tea, living with the population of the north-west minorities and promoting national unity. Although it was just a tea leaf, it had a strong political colour。
In 1939, resistance and a high level of fighting prevented much of the transportation of the ceremonial black tea, known as “drink of life” by the population of the north-west ethnic minority since ancient times, from reaching the north-west, where many of the north-west was left without tea. In order to regulate the anti-war materiel and alleviate the shortage of tea and tea in the north-west, he was then deputy director of the tea management department of the hunan province construction hall, and an acquit of the small inundator, peng cheon-taek, an agricultural expert who was later known as the “father of china's black tea theory” and who had studied japan in the early days, at the request of the provincial building hall, led a group of people to begin the preparation of a tea factory in hunan province (in front of the white sand creek tea factory in hunan province) for the installation of a road-blue, and in the same year he developed and produced the first 200 pieces of chinese black bricks that were then evaluated by the trade committee of the ministry of finance as “good tasted with good taste”. From 1939 to 1945, more than 3. 8 million pieces of tea bricks were installed, as documented by the hunan science and technology publishing house in 2006, which contributed significantly to regulating tea supplies in the north-west during the fighting, stabilizing the border areas and securing the demand for black tea. Following the establishment of the new china, the pasha creek tea factory, a tea-seller-sale production company that was awarded the country's finest tea factory in 1956, has been actively engaged in technological innovation, technological improvements, innovative products and achievements, while resolutely completing the tea reserve and securing the supply of marginal products in accordance with the national plan. In 1953, the white sand creek industry was the first to break the myth of the “three unmanageable” tea in the south of china, and to develop and produce the first piece of henan's mason tea, ending the centuries-old history of mackerel tea being built only in the sun. In 1954, the restoration of the technology of thousands of tea production, which was now on the world's non-remnant list at that time, allowed this product, known as the “world tea king”, to move into thousands of homes to serve human health. In 1958, in an effort to adapt to the market, a reform of the khat system led to the creation of the first chinese brick tea, which was fully compatible with the quality of the khat. As a result, there are compact tea lines and scattered tea lines in the traditional products of sequestered black tea, and the white sand creek tea factory is the first in many of the creations of compact tea series, and the industry therefore calls them “three bricks head”, “the cradle of compact tea in hunan”, “a white sand stream, half the history of black tea”。
♪ white sand creek factory building ♪
In hunan province, the building complex of the old tea factory in paixa creek has now been designated as hunan province industrial heritage, hunan province's eleventh conservation unit for cultural objects; paixa creek has been designated hunan old, china's famous trademark, and hunan's ten major agricultural enterprises brand. The glorious past has painted a thick historical and cultural background for the white sand creek brand。
♪ "green yee-yang" ♪ black tea ♪ black tea night in white sand creek ♪
During the 86-year history of the white shaft brand, which has gone through many stages of development, the white shaft brand has, at all times, been emboldened with the fragrance of sedated black tea in its long years of life, with a high flag in the chinese tea market. Its story continues to this day to be appreciated by the tea community。
Zhang qingliang, then vice-president of the national political consultative council in 2016, studied hunan's old white sand creek
In 2012, the white sand creek tea factory organized the second china hunan (iiyang) black tea culture festival and national tea congress for the embedding of black tea in yiyang city, and the chinese tea merchant jayon festival in hunan province, at the expense of millions of people, held a large music flaming event entitled "green yeung black tea - black sand creek night", which brought together thousands of viewers on both sides of the river under the night, while the flames continued to rage on the top of the orange continent, and the white sand creek advert, "the source of black tea running across the nine continents", appeared in the midst of the flames of the flames. After that, many tea friends from outside the country, government leaders, and even some tea experts, literary and artistic elites said that they had no idea of a small tea business that was deep in the mountains, and had the courage to do so, it would have gone further and further if the black tea industry had given as much importance to branding as the white sand creek tea factory。
"settling black tea to the shine of tarzan"
The installation of thousands of tea, the most representative product of black tea, was added to the national list of intangible cultural heritage in 2008 and to the unesco list of intangible cultural heritage representatives of humanity in 2022, with its unique crafts and very large individuals making it known as the “world tea king”. In order to promote this magic tea, the white sand creek tea factory organized a prayer event in 2016 for the installation of black tea in mount tarzan. The highlight of the event was that, following the launch ceremony, nearly a hundred young and strong tea workers from the white sand creek tea factory took dozens of thousands of teas to the south of the top of the mountain by taking them one step along the mid-taiwan gate and the south sky gate, to worship the heavens and the earth in a manner unique to the tea people. The crowds of tourists have hailed this feat and have fought to taste the chauvinous chauvin made by the tea artist, and have welcomed the colossal chauvinous plazas performed by the white sand creek tea show team and the light-opening ceremony of the chauvin. Despite the variety of forms of branding, covering electronics, paper media, new media and outdoor advertising and the production of feature documentaries, films, television dramas, operas, the publication of tea monographs, etc., this propagating technique, which gives full visibility to the cultural identity of the region, the human ethos, and the spirituality of the anguma mountains, has created quite a bit of acrimony in the tea industry and in the press, not only in media contests, but also in the subsequent years, when a story about the promotion of a black tea brand was told about the “ansemination of the black tea mountain prayer campaign” in pasha creek。
(study study by liu chi-liu, then vice-president of the national political council in 2020)
Branding, an intangible asset, is self-evident in its contribution, even though it is not real or silver. Just like today's black tea, without branding for many years, and without a brand development path, it will not be possible to build today's scale, to become the backbone of the consolidation of poverty in once poor counties at the national level, and to move the black tea, which is unknown, step by step out of securitization, out of hunan, out of the country, and towards the world。
Looking forward to the installation of black tea, in the near future, there will be such a beautiful scene as the “kyotos of kyushu” brand, a cup of amber tea soup, hot and aroma around the table of every family in the world that loves life。
The 3rd prize for the 2024 hunan brand story series: ansembling black tea, white sand creek by liu myung-sung
