News release: how quickly business releases draft
How do you write it? Writing a successful text requires techniques and methods, bearing in mind the following steps to make it attractive and acceptable to readers。
I. Identification of targeted clients
We need to know who our target clients are, what their needs are, what they like to focus on. Only by doing so can we write a professional and well-documented article。
By way of example, one of the coffee merchants we used to serve, whose clients had no idea exactly what type of population they belonged to, understood that their audience was a group of young fashion-seeking users, with women accounting for about 70 per cent by sex。
Without prior research and analysis, we would not have been able to know the needs of users and the user community, so that we would not really be able to attract users with content in the text。
User tags determine the direction of our writing software, and we go back to the example above and find that when the coffee user community is young women, what are their concerns? What are their claims? It's better to write。
Ii. A loud title
The title is the focus of a soft letter, a good title that not only attracts the curiosity of the user, but also reminds the user that, of course, the design of an attractive title is skillful, and the following is a quick summary of several ways to write it:
1 the title should be simple and subject-oriented
A good title, which is not only topical but also precise in its meaning, does not mean simple:
Positive example: a 20-year-old delivery boy earns a house for three years to see how he can make a reversal in life
Negative case: the shock, the delivery boy is on fire
With this simple example, we can see that the first one is clearly more attractive to users, and when readers look at the title again, they think about how this delivery boy can make a room by delivering a delivery, and the second one is just describing the delivery boy, which is not clear, which is not comprehensible。
2. Title contains keywords and user groups
It is clear that the above example includes the word “outsale” and that the audience for our article is also a child outseller or a few users who want to engage in the export industry。
Adding keywords and user groups would make it easier for our articles to be seen by some potential users, and of course the same could be used in manufacturing brakes, such as:
Positive example: 90% of all cars in the country use this brake, 10 years for repairs
By the same token, we can apply this approach to other industries。
3 more numbers for heading
General readers are sensitive to numbers, such as 8,9, 100 per cent, which not only allow users to visualize size, but also the role of subconscious sensory titles. For example, in the example of the brakes above, 90% and 10 years, 0, are much better than some descriptive writings, if we put it differently:
Negative case: most cars in the country use this brake, and they haven't been repaired for years
Isn't it a lot worse
The writing of titles, with no fixed formulas or methods, can only be mastered by continuing to practice writing. The three methods of writing titles are the lessons learned by our quick-start writing team over the years, which, if helpful to you, can be collected。
Content is useful to readers
If an article, even though it speaks thousands of words, comes down with a whole series of bullshit, a hydrological article, believing that readers will not have access to useful information from the article, such as in the case of the brakes described above, we believe that if more of the products of the brakes, as well as the manufacturing process, are included in the text, it will attract the vast majority of readers, who, of course, will be our audience。
The central point of the content of the software is that, when a user sees the article, it is full of material that not only acquires a wealth of knowledge, but also emotional value, which is a qualified content in a variety of forms, and that we are going to classify it in conjunction with our own products。
Clear content structure
In the articles, the logical relationship between paragraphs is clear and structured so that readers can easily understand your point of view. Many of us write, often writing, that the subject has already moved away from the original theme, leading to an increasingly eclectic version of the text, which ultimately makes it hard for users to read. Structured content is in fact an important way of addressing it, and the following approaches have been quickly summarized:
1. Results prefix
Let's pre-empt the article's views and the results so that readers can be attracted to the initial ones. For example:
How have we managed to make a million dollars through two years of persistent writing
If you read this, will you be attracted or have a desire to continue reading? Of course you won't refuse to read。
If we change the way, look at the beginning:
Writing is a more adamant exercise, and if it is done, it will certainly be productive。
General structure of the total
Once we have the initials, we'll follow the structure of the article, and we can do this:
Introduction - introduction to the benefits of writing
Intermediate - introduction to the rationale and techniques of writing
Intermediate - additional case supporting
Conclusion - attention to summary writing
And, of course, you don't have to do anything with our structured content, and everyone's thinking of writing is different, as long as it's basically in that direction。
V. Inserting promotional information
Of course, while writing, don't forget what we do in the end. It's certainly about promoting our products or services, so it's a lot more productive to insert information about our products or services where the articles are appropriate, but it's worth noting that it's important not to be too obvious, otherwise it's offensive for the reader, and you can try to tell the reader in some more “hidden” ways。
The quietness of the lubricant is the most appropriate summary of the software that we had before when we were serving a coffee shop, we were not only writing from the product itself, but from the story itself, to influence users ' perception of the brand。
